Beauty Guru

  • NewsKathryn Kyte

    How Michelle Phan built a $500 million beauty empire

    When it comes to owning an online empire with tact and class, Michelle Phan is a name that comes to mind time and time again. Known for her beauty, fashion and wellness emporium, Phan is one of the most recognizable YouTube beauty gurus – but that just scratches the surface. If that wasn’t enough to manage, in March 2015, Phan partnered with Endemol Beyond USA and created the ICON Network.