Yahoo Style

This New Body Positive Lingerie Campaign Is Absolutely Killing It

Well, step forward lingerie brand Curvy Kate whose advertising campaign is pushing out an entirely different message. The British brand have been quietly championing the body positive for quite some time, but their campaign for their latest collection, Scantilly, takes things to a whole new level and gives a much needed hit of diversity in the lingerie industry. Shunning professional lingerie models, the campaign named #TheNewSexy, has instead enlisted eight powerful female role models, includ