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  • NewsSimone Olivero

    Turns out we’ve been pronouncing the name of this brand all wrong

    (image: Zara) Walk into any mall or major high street and you’re sure to see a Zara store. But what the heck do you call it?  The Spanish clothing and accessories brand has been around for more than 40 years, with more than 2,000 stores worldwide. Which makes it even more perplexing that we haven’t figured out how to say the name properly.