Yahoo Style

Grab your phone because mobile is the future of fashion

Hands up if you’ve ever used your cell phone to buy something? According to Lisa Green, head of Fashion at Google, mobile phones have not only become our gateway to e-commerce, but will play a huge role in the way we both discover and engage with fashion and retail in the years to come. Yahoo Canada recently had the chance to chat with Green at the launch of Ted Baker London’s AW16 collection entitled Mission Impeccable, a campaign that truly captures the essence of this relationship between r