“Women have been exposed to toxic chemicals in cosmetics for far too long — it’s time to take action,” tweeted Paltrow, an actress who has made clean living part of her mission, both through her wide-reaching lifestyle brand, Goop, and through Juice Organics, of which she is the makeup’s creative director.
This week Congress moved closer to reining in the largely unregulated beauty industry with a congressional briefing of beauty experts including Gregg Renfrew, the founder and CEO of Beautycounter, a company whose brand ethos is about safety. Renfrew and other beauty insiders spoke to members of Congress to support a bill co-sponsored by Democratic Sen. Dianne Feinstein of California and Republican Sen. Susan Collins of Maine to give the Food and Drug Administration more power to force mandatory recalls and disclosures of products that pose a public health risk. “Most Americans are still in the dark when it comes to the topic of our exposure to toxic chemicals. They understand that our food system is broken, but when it comes to skin-care products, most people have no idea of the dangers,” Renfrew tells Yahoo Beauty.