Yahoo Style

Should You Be Joining The Free-From Food Boom?

Inspired by wheat-free advocates such as Victoria Beckham, gluten-free go-to’s like Gwynnie and go vegan-ites like Beyonce, we’re buying free-from products like they’re going out of fashion and not always because we’ve got allergies. Over a fifth are choosing gluten-free products, just under a fifth opted for dairy substitutes such as soya cheese and a sixth wheat-free and lactose-free foods. BG (Before Gwynnie) gluten-free food was only really available on prescription.