Gift With Purchase
- StyleYahoo Canada Style
Estée Lauder's adorable gift with purchase is any astrology lover's dream
Yours with any $45 purchase.
- NewsJoanna Douglas
Estée Lauder and the Origins of the Free Gift with Purchase
You have Estée Lauder to thank. Back in 1959, lacking the money to advertise in Harper’s Bazaar and Vogue, Estée Lauder herself came up with a clever marketing strategy to get people to makeup counters: giving customers a free product when they made a purchase. Yahoo Beauty was granted exclusive access to the Estée Lauder archives so we could photograph this special compact.