Hot Topic
- NewsYahoo Life
Would You Let Strangers Choose Your Outfit?
Safiya Nygaard, right, with the stranger who chose her see-through jacket. YouTuber Safiya Nygaard was clearly wondering the same thing in her latest video, I Let Strangers Pick My Outfit, in which she did exactly that. In a series called Wearing the Ugliest [item of clothing] in the World for a Week, the former BuzzFeed video producer tries out risky fashion looks, documenting her weekly outings and the reactions she receives on her channel.
- NewsYahoo Life
Why Hot Topic Is Still Popular With Millennials
In the early 2000s, Hot Topic targeted a customer base between the ages of 12 and 22. Despite growing up, buying homes and cars, and being all-around adults, millennials, it seems, have yet to outgrow their teen angst. Cambridge Analytica, a data and software company, identified the most popular retail brands with shoppers, breaking out its findings by moms, dads, and millennials, and what it found is surprising.
