The Puerto Rican community identifies with the powerful image of a woman wrapped in the flag of Puerto Rico and floating on a small river dock.
Slogan T-shirts are a powerful political tool. They instantly say something that the wearer wants to convey, and in the Instagram-obsessed world, they provide messages that are easily shared, reposted, understood.
Melania Trump changed into Timberland boots before landing in Puerto Rico, a move perceived by some on social media as contrived.
"As long as Trump and his followers keep opening their nasty and big mouths, the dress will keep getting more and more popular," says designer Rey Ortiz.