• Curvy shoppers grill retail execs: 'Plus-size' applies to body shapes other than 'hourglass'
    Style
    Julie Tong

    Curvy shoppers grill retail execs: 'Plus-size' applies to body shapes other than 'hourglass'

    Plus-size shoppers want clothing that fits their diverse figures, athletic wear that actually performs, and better styles for men.

  • This Plus-Size Ad Is Everything We’ve Been Waiting For
    Style
    Alice Sholl

    This Plus-Size Ad Is Everything We’ve Been Waiting For

    [Photo: YouTube/JCPenney]

  • ‘Would My Life Be Better if I Were Thinner?’ Powerful Plus-Size Women Inspire in Viral Video
    Style
    Kristine Solomon

    ‘Would My Life Be Better if I Were Thinner?’ Powerful Plus-Size Women Inspire in Viral Video

    “Would my life be better if I were thinner?” Jes Baker wonders aloud in a now-viral video.“No. But it would be better if I wasn’t treated so poorly because I’m not.”

  • JCPenney Employee Sent Home for Wearing Too Short Shorts
    Style
    Lauren Tuck

    JCPenney Employee Sent Home for Wearing Too Short Shorts

    A JCPenney employee, who wore a pair of shorts purchased from the career section of the store, was sent home by her boss for wearing the “too revealing” item.  Sylva Stoel, a blogger and self-described “intersectional feminist using the web to dish out body positivity, girl power, and everything queer,” was asked how long it would take her to go home and change, to which she replied, “idk probably the whole day I’m not coming back.” She also noted that in the past, co-workers had worn jeans and undershirts without complaint from higher-ups.  Stoel, who tweets from the handle @queerfeminist, shared her story with her nearly 20,000 followers, raising issue with not just her own isolated incident, but the larger problem of institutional dress codes. “"Rules are rules" but when the rule is unfair we must question WHY it’s a rule, WHO made the rule, and then BREAK THAT RULE.” “I think the most detrimental thing about dress codes that specifically target women is that they are often defending the idea that women must dress in a way that doesn’t provoke or distract men,” Stoel told Mic. “This reasoning impossibly casts the woman as both the offender and the victim when they have done nothing wrong."  Yahoo Style has reached out to JCPenney for comment but has yet to hear back.  More from Yahoo Style: At Wimbledon, Men—Not Women—Get the Fashion Police Treatment Did This Girl Deserve Detention for Wearing a Maxi Dress to School?

  • JCPenney and InStyle Bring Runway Hair to the Rest of America
    Style
    Noël Duan

    JCPenney and InStyle Bring Runway Hair to the Rest of America

    This year, the ubiquitously suburban department store is reinventing its 850 in-store salons and bringing in The Salon by InStyle, where you can get your Instagram-approved #MermaidHair color or a pixie cut while your mom shops for drapes.