Tanesha Awasthi, who has just partnered with Lane Bryant for a new design collection, says her journey to body confidence was a long one.
Plus-size shoppers want clothing that fits their diverse figures, athletic wear that actually performs, and better styles for men.
Full Figured Fashion Week has been empowering women through plus-size fashion for the past 10 years, long before plus-size fashion broke through at New York Fashion Week.
According to new data, plus-size shoppers are shut out of shopping at luxury fashion brands. But those brands can't afford to ignore 67% of shoppers anymore.
Actress Danielle Brooks, having just nabbed a role in the new Lane Bryant #ImNoAngel campaign, is at the top of her game. And she wants to help lift other women up there, too.
Celebrating the diverse shapes that women come in is only one goal of CMO Brian Beitler, who differentiated the Columbus, Ohio-based company as a “listening brand,” as they’ve been around for 113 years. “Do you know how many apparel brands have been around for over 100 years? Beitler went on to prove his own role as part of the listening brand by explaining his personal interactions with customers, as well as the women close to him.
Imagine trying on five pairs of the same-style size 18 shorts in a small, poorly lit dressing room because each pair you try on frustratingly fits differently. Or being plus-size and needing to find a last-minute outfit when there are only a handful of brick-and-mortar stores offering extended sizes. This is just a glimpse of the problems that we curvy folks have to deal with on a regular basis. Shopping is not an easy task for most, but it’s especially challenging for those whose body type does not fall within the industry norm, aka above a size 10. I’m not going to lie — it totally sucked growing up with the amount of plus-size exclusion I faced, and it definitely played a negative role in my self-esteem . While the plus-size fashion industry is growing, we aren’t seeing enough expansion and diversity in the market just yet. With roughly 67 percent of women in the U.S. being considered plus-size, brands that don’t offer extended sizes are missing out on literally millions of potential customers — and dollars. This statistic does not even account for the large market of plus-size male customers who are also in search of fashionable clothing for their size . There are still big-box brands with the resources to make great clothing that refuse to embrace the prevalent curvy customer and invest in quality design and manufacturing. And claiming you carry plus sizes and then banishing the meek selection to an unidentifiable area of the store is just not cutting it anymore. That said, if there were a time to be plus-size in fashion, it would be now. Ever since mega-babe Ashley Graham made the cover of Sports Illustrated , many brands have jumped on the plus-size bandwagon. But some brands seem to want to cash in on the body-positivity movement by thoughtlessly creating clothing that does not actually fit the plus-size customer’s body — mainly because the designs were not researched and the patterns were not scaled correctly. Some brands are even using models who are much too small for the plus-size market, showing an unrealistic representation of the clothing. As a plus-size fashionista myself, I long for the day when brands will fully invest in and embrace their curvy customers by offering more accessible fashion. Don’t get me wrong — not everything is bad about the plus-size market right now. We have more options than ever before. There are standout brands making an impression on the plus-size community and being industry leaders. The clear winners are staple brands like ASOS and Eloquii . The online e-tailer ASOS is always offering edgy designs that push the plus-size fashion envelope and parallel straight-size designs, while Eloquii is all about quality and fit. Lane Bryant is paving the way by being super-inclusive and body positive, creating diverse ads and leading the unretouched-photo campaign showcasing women’s real bodies. (Another positive sign: The current season of Project Runway has models of all sizes.) Since the fashion industry is ever-evolving and has a lot to learn about its plus-size customers, I wanted to hear from the curvy influencers who are paving the way. I talked to crusaders including Denise Bidot , Ashley Nell Tipton , Nadia Aboulhosn , and others. Check out what these plus-size leaders have to say about their biggest fashion gripes and the brands they think are already killing the game. They, like me, agree that everyone deserves access to great fashion regardless of their size or gender, and I’m excited for the strides that the future will bring. For more style inspiration, follow me on Instagram and read my style blog, Margie Plus . Read more from Yahoo Beauty + Style: Follow us on Instagram , Facebook , and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty .
Mayim Bialik and Sports Illustrated plus-size model Hunter McGrady get real about stretch marks, body image, and why postpartum bodies are “badass.”
Blogger Anna O’Brien says, “Body types like mine aren’t always shared as regularly as they exist in reality.”
When Ashley Graham first graced the pages of Sports Illustrated swimsuit issue in 2015, she was modelling plus size swimwear for an advertisement (the first plus-size ad to ever run in the issue) —who knew that she’d land the sought-after cover a year later? Graham has essentially paved the way for other plus-size models to flaunt their curves in the world-renowned magazine. This year, curvy model Denise Bidot will proudly show her stretch marks in a groundbreaking, unretouched Lane Bryant swimsuit ad to be featured in the 2017 Sports Illustrated Swimsuit Issue.
Gabourey Sidibe’s Lane Bryant campaign was launched last month, and apparently it still hasn’t hit her. The award-winning actress took a snap whilst passing a subway poster and expressed how thrilled she was to see herself as one of the faces of the retailer’s new campaign, #ThisBody Is Made to Shine. I'm STILL not over this. Who knows how many subway posters I walked by hoping to one day feel as beautiful as the faces I passed. pic.twitter.com/IMiER9MGoS
Just when you think we’re beginning to make grounds in breaking down one-size-fits-all beauty boundaries within the media, two major US TV networks go and ban a body-positive advert featuring plus-sized models including Sports Illustrated cover girl Ashley Graham. This isn’t the first time that both Ashley Graham and Lane Bryant have encountered this kind of backlash.
“This body is made for being bold, powerful, and sexy,” model Ashley Graham says in the latest commercial for Lane Bryant’s #ThisBody campaign. But, apparently, certain major television networks aren’t of the belief that #ThisBody was even made to be seen.
Finding the perfect Fall coat can be a struggle no matter what your size. Worries about bulkiness, fit, and comfort are questions that we all face. For women who consider themselves plus size, we recommend a coat that will nip or belt at the waist to show off your hourglass silhouette. From the trendy leopard coat to the classic trench, here are 15 on-point pieces to keep you looking chic all season long.
Lane Bryant launches new #PlusIsEqual campaign. (Photo: Lane Bryant) You might have noticed the mysterious black and white ad in your September issue of Vogue. The silhouettes of six curvy models spread across two pages, no splashy brand name anywhere to be found, just the words “#PlusIsEqual, It’s time for change.” Today, we found out that ad is part of Lane Bryant’s fall campaign, one that aims to celebrate women of all shapes and sizes.
Photos by Jade Beall via The Militant Baker Lane Bryant recently released its lingerie campaign to much fanfare. She gathered a group of women—not models—to pose in a reinterpretation of #ImNoAngel called #EmpowerALLBodies. Along with the photo shoot, Baker wrote an open letter to Linda Heasley, Lane Bryant’s CEO, asking for more. “ I question how empowering these images can be for “all women,”” she asked. It’s a powerful message that settles into the core of those who aren’t represented.” She went on to explain that the ads “backfired” in their attempt to empower plus size women and excluded those Lane Bryant was trying to reach.