Plus-size shoppers want clothing that fits their diverse figures, athletic wear that actually performs, and better styles for men.
Nicolette Mason, a co-founder of the fashion line Premme, says most modeling agencies don't sign models above a size 14.
Nicolette Mason and Gabi Gregg started out as bloggers but saw a need in the curvy community they helped build and foster — and decided to fill it together. Taking their online experiences, they’re applying lessons learned into their business practices. “We really wanted to have diversity in sizes in the models,” Mason said during theCURVYcon panel on Saturday. “We have heard for years that women want to see diversity in sizes.
Fashion bloggers Gabi Gregg (aka Gabi Fresh) and Nicolette Mason have teamed up to launch a new plus-size clothing line called Premme.
Photo: ModCloth ModCloth, the online store known for its retro-inspired dresses and tight-knit community, has always been one of the most inclusive fashion companies. They’ve championed plus-size (collaborating with blogger Nicolette Mason last year), recently signed a pledge to feature a diverse cast of models, and promised to never use photoshop to enhance or manipulate the bodies pictured on their site. As part of their #FashionTruth campaign, they ecommerce shop is inviting their customers and fans to post pictures of themselves in their favorite ModCloth styles and tag it #FashionTruth for a chance to be featured on the website (and win a gift card). This month, the honor went to Rye Silverman, a writer and comedian, who also happens to be a transwoman. Silverman, who is already a frequent contributor to ModCloth’s Style Gallery (community members submit pictures of their cute outfits), credits the site with giving her the confidence she needed to seek out and develop her own personal style.