• Are Customers More Likely to Buy Celebrity- or Athlete-Endorsed Clothing?

    Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand heat.”

  • Fitness is the new fashion: how to sport activewear as an everyday look

    High fashion meets activewear. It’s becoming more visible on the runways and in the streets as it’s effortless and comfy but still cute. From pairing a jersey with high heels to matching a t-shirt dress with Nikes, styling activewear is limitless. We created some (reasonably priced) outfits for inspiration: 

  • Kanye West Furious Over Kylie Jenner Secretly Signing Deal With Puma

    We are placing an order for a big slice of humble pie to be dispatched to Kanye West – as his sister-in-law Kylie Jenner has entered into a new partnership with his athletic wear competitor Puma. Oops.

  • Rihanna Loves This Sweatsuit So Much, She Wore It Twice

    Rihanna seen at LAX on October 06, 2015 in Los Angeles, California. Photo: Getty Images If there’s one thing Rihanna wanted to make clear with her recent Vanity Fair profile, it’s that she’s human. She too eats pasta, makes mistakes, has a crazy ex-boyfriend she can’t shake, and dreams of a day when a man on a white horse (or black motorcycle) will sweep her off her feet. For more proof, turn to this recycled outfit—a sweatsuit!