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  • NewsYahoo Life

    Does it really matter if you #BoycottPatagonia because of Trump?

    Despite all the internet outrage, politically fueled consumer boycotts inspired by the fervor of the 2016 presidential election have not had much sticking power.

  • NewsLauren Tuck

    REI Wants You to Hike—Not Shop—on Black Friday

    “Best idea I have ever heard of!!” @lagunasphotography shared on Instagram.  On Black Friday, REI will be closed because the brand wants its customers and employees to hike, bike, swim, skate, or do anything else other than shop (and maybe not sit on the couch and watch TV). In a campaign called #OptOutside, the outdoor gear and apparel retailer will even pay its 12,000 workers as if it was a regular day "so they can do what they love most—be outside.“ All 143 stores will be closed on Thanksgivi