Last week, Stephen Colbert announced he was finally turning himself into a brand, after being inspired by Gwyneth Paltrow’s Goop, Reese Witherspoon’s Draper James, and the $95 artisanal wooden crates Blake Lively’s selling via her own lifestyle site, Preserve. After the launch of Colbert’s Covetton House, Snoop Dogg threw his own hat—or pipe—into the ring, with the launch of Merry Jane, a sort of Goop for weed, he promised. And no one’s more thrilled about the new additions to this increasingly weird space than Paltrow, the OG lifestyler.
Stephen Colbert Launches Goop-Like Lifestyle Brand So You Can Waste All Your Money on Artisanal Stuff Celebrities Would Never Buy The world of celebrity lifestyle brands is packed with stiff competition. While Gwyneth Paltrow’sGoop once reigned supreme, there’s now Reese Witherspoon’s Draper James, Ellen DeGeneres’s ED by Ellen , and Blake Lively’s Preserve , all competing for whatever customer’s willing to shell out $28 on mud soap or$85 for four linen cocktail napkins . Well Colbert wants in. Or, more specifically, the new Late Night hosts guesses that you probably want him in.