Superdrug

  • NewsKate Solomon

    This Woman Had The Best Response For Superdrug Cashiers Who Laughed At Her Shorts

    Meanwhile, spokesperson for Superdrug said: "Following the post on Facebook we launched an immediate investigation. "At Superdrug we pride ourselves on the highest levels of customer service and would like to apologise unreservedly if on this occasion we have failed to meet our high standards.

  • NewsSimone Olivero

    Man gets Photoshopped by 19 different artists around the world

    Back in August, U.K.-based pharmacy Superdrug conducted an experiment on the perception of beauty by sending an image of a woman to graphic designers across the globe asking them to alter the body to suit their ideal of beauty. “Some men have almond-shaped eyes, thick eyebrows, or dark, heavy beards.

  • NewsNoël Duan

    A Woman’s Body is Photoshopped into 18 Countries’ Ideals

    In the 1600s, William Shakespeare once wrote, “Beauty is bought by judgment of the eye,” explaining that beauty is subjective to the individual. UK-based pharmacy Superdrug commissioned marketing agency Fractl to ask graphic designers from 18 different countries to retouch an image of a woman’s body to “fit with their culture’s perceptions of beauty and an ideal female form.” The project was inspired by Esther Honig’s 2014 project, Before & After, in which she asked graphic designers to manipul