Featuring sustainable fabrics, an amazing lineup of models and serious nods to the woes of our planet, Chromat’s show pretty much won fashion week.
Jaden Smith is just 20 years old, and not only is he a singer, artist, and actor, but also he just added fashion designer to his resumé.Over the weekend at Hypefest, a two-day immersive festival featuring retail booths, musical acts, and installations, Smith unveiled his new sustainable collection with G-Star Raw. “G-Star clothes give you superpowers,” said Smith at the press event. “You can ‘fly’ when you wear them.” He was referencing the teaser video for the collection, in which Smith is seen floating throughout various natural spaces (sunsets, waterfalls, mountains) wearing G-Star, a metaphor for the clothing’s inherent connection with the elements when worn.“The entire inspiration for the collection came from nature and wanting to explore outside and seeing these beautiful waterfalls, seeing these beautiful sunsets, seeing these beautiful vistas with these animals,” said Smith. “I just want to remind people [when you’re] getting caught up in the world so much, let’s not forget the forces of nature. Let’s not forget water, fire, wind, [and] earth.”The “Forces of Nature” collection is composed of three color stories: blue, ecru, and black, each representing a different aspect of nature: water, earth, and eclipse, respectively. The entire collection is produced sustainably, a big part of why Smith partnered with G-Star. The garments are entirely made of organic cotton, and all the prints used are digitally printed.In each color story, you’ll find a jean jacket, hoodie, pair of patchwork jeans, T-shirt, crossbody bag, and baseball cap. Each item features a digital print of a waterfall, an eclipse, or wildlife with the word “Raw” across it. The collection is tailor-made for the streetwear-obsessed and those who consider themselves “hypebeasts” but are environmentally conscious as well.For the blue denim collection, G-Star spent about a year developing a special technology to reinvent the way their denim was dyed with indigo. Their proprietary new denim, now called Cradle to Cradle Certified Gold G-Star Denim Fabric, uses 70 percent fewer chemicals and uses less salt overall. Furthermore, 98 percent of the water used in production is recyclable, and the remaining 2 percent evaporates, so there is no water waste.In creating the black denim collection, 52 percent less water, 65 percent less energy, 71 percent less CO2, and 14 percent fewer chemicals were used in its production, making it one of the most sustainable black denims available in the market. The ecru collection features all undyed denim. It allows the raw organic cotton’s natural sandy shade to shine in its own right. “It’s really beautiful because you get to see some of the impurities that are actually in the cotton before it gets dyed,” said a G-Star brand representative at the event. “Because it’s undyed, this is as sustainable as it can get.”Smith added, “When you’re thinking sustainably, you want to always try to do less in certain areas.” When Jaden was in Amsterdam with the G-Star team designing the collection, it was important to him to ensure that they always “thought sustainably throughout every step of the process.”Click ahead to shop the new G-Star and Jaden Smith “Forces of Nature” collection. It is available now at g-star.com and retails for $55-$360.Read more from Yahoo Lifestyle:• 12 bags that look like Meghan Markle’s ‘it’ purse — for less • Shop the best fall workwear from Ann Taylor, Target, and more • The best under-$500 wedding dresses to wear in 2019Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.
In honor of Earth Day, Yahoo Lifestyle is spotlighting Eileen Fisher, a company that champions sustainability, with the goal of being a fashion brand that will last for generations to come.
"For those concerned with the price of my Globes sweater, I just don't think a $5,000 gown would have added to the conversation in the same way."
To help ease you into reaching your 2018 fitness goal, H&M is launching an activewear collection so chic that it will make you want to flock to the gym just to show off your new gear.
Earth Day is April 22. To help celebrate the day, we rounded up the best sustainable products from our favorite fashion brands that are doing their part to help make the world a better place. Even if you don’t consider yourself an environmentalist, the very least any of us fashion lovers can do is help reduce the overall waste that goes into apparel disposal every year. Reports show that Americans dispose of 14 million tons of clothing each year. That is 80 pounds per person.This guide is for the fashionista who is looking to make small steps toward better eco-decisions when it comes to fashion purchases. If you have the urge to buy something, we suggest choosing a line that uses organic materials like cotton or silk, such as Patagonia and H&M.Opt for brands that source from local artisans through ethical means such as Brother Vellies. Choose shoes and bags that use cruelty-free materials like vegan leather.You can also buy from brands that directly contribute a portion of their sales to a green initiative or charitable cause.If our shopping habits don’t change, the very place we call home may not be the same home for future generations to enjoy. Think smart. Choose wisely. Happy Earth Day.Read more from Yahoo Style + Beauty:• In an Age of Fast Fashion, Patagonia is Going Slow • H&M Unveils New Collection Made of 89 Recycled Plastic Bottles • All the Best Eco-Brands from Emma Watson’s ‘Beauty and the Beast’ TourFollow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.
H&M introduces a new sustainable material called Bionic, made of offshore plastic waste, shown here in the new Conscious Exclusive pink Bionic dress. For H&M‘s new Conscious Exclusive collection, the Swedish brand has created a stunning new rosy pink, ruffled, and pleated gown made from recycled plastic bottles. It’s an understatement to say that H&M is hoping to shake up the sustainable fashion game with this new collection.
British fashion designer Stella McCartney has stopped using wool from an Argentine supplier because of animal-cruelty concerns. McCartney is one of several designers around the globe who doesn’t use leather, fur, or animal skin in her clothing. After People for the Ethical Treatment of Animals (PETA) released a video showing the alleged treatment of sheep, she announced via Instagram that she would no longer use wool from Ovis21.