• Custom swimwear with your pet's picture now exists
    Style
    Carly Williams

    Custom swimwear with your pet's picture now exists

    Australian Kickstart company Petflair is selling bathing suits, towels, and beach bags that can show off your pet’s mug.

  • Curvy model posts powerful comparison to smaller woman only to be cyberbullied
    Style
    Maggie Parker

    Curvy model posts powerful comparison to smaller woman only to be cyberbullied

    Believe it or not, a swimsuit shot can do a lot. Which is why plus size model and influencer Alexa Phelece posted a split-screen photo on Instagram of herself and another model wearing the strappy one-piece. “So here we have two girls in the same swimsuit.

  • Elle Macpherson, 53, has spent her entire summer in a swimsuit
    Style
    Kerry Justich

    Elle Macpherson, 53, has spent her entire summer in a swimsuit

    Elle Macpherson, the 53-year-old model and mother-of-three, has filled her Instagram with bikini-clad, beachy photos, where she shows herself in her happy place.

  • Former Vogue editor Alexandra Shulman, 59, posts honest bikini selfie
    Style
    Yahoo Style UK

    Former Vogue editor Alexandra Shulman, 59, posts honest bikini selfie

    Former British  Vogue  editor Alexandra Shulman has gained praise from fans after posting an unretouched bikini selfie. Shulman, who recently stepped down from the fashion bible  after 25 years as editor-in-chief, is currently on holiday in Greece. Posting a selfie clad in just a bikini, the 59-year-old fashion maven was swiftly thanked by her thousands of followers. “Great post and pretty brave too,” commented one woman after seeing the esteemed journalist in a £20 Boden bikini. “Love that you did this for all of us women out there who want to give confidence to others to do the same,” said another. One woman said she was fed up of ‘Love Island’ bodies being touted as the golden standard, writing: “Good on you as we all need to see a real woman in her swim gear. It’s something the majority of women don’t enjoy doing but let’s make it about real women’s bodies and less Love Island. You look true and fab.” Some, however, said that the body positivity is too little, too late, writing that it would have been nice to see such images on the pages of  British Vogue . “Wish you have done this when it was needed and seen by millions of Vogue readers and young girls, not now, as an effort to increase sales of your book,” commented one critic. Another said: “But why now?? I have given up Vogue as it has no reference to the life I lead or the clothes I wear. When will the fashion world really cater to the middle-aged who haven’t given up hope!!!!” Shulman joins the likes of 61-year-old Kris Jenner and 59-year-old Sharon Stone   in posting a realistic unedited bikini selfie. A recent survey revealed that women over the age of 65 are in fact the most body confident. Primarily because they have better things to worry about than some cellulite. Take a look at the other well-known, 50- and 60-something women who have been praised for their bravery. Follow us on   Instag r am  and   Facebook  for non-stop inspiration delivered fresh to your feed every day. For Twitter updates, follow  @YahooStyleUK.  Read more from Yahoo Style UK: Swimwear that’ll leave you feeling body confident Women over 65 are the most body confident because they have ‘better things to worry about’ Celebrities in bikinis: Swimwear inspiration courtesy of your favourite A-listers

  • Remember When Pamela Anderson Got Married in a Bikini? Bridal Bathing Suits Are Totally a Thing
    Style
    Yahoo Style

    Remember When Pamela Anderson Got Married in a Bikini? Bridal Bathing Suits Are Totally a Thing

    Nev Schulman, the creator of MTV's "Catfish," and Laura Perlongo tied the knot last weekend, with Perlongo wearing two bridal bathing suits during the laid-back reception. But she's not the only one to wear a bridal swimsuit.

  • Ashley Graham Shows the Best Bathing Suit Hack for Women With Bigger Chests
    Style
    Kerry Justich

    Ashley Graham Shows the Best Bathing Suit Hack for Women With Bigger Chests

    By tying each neck string to its opposite back string, you convert the top into a crossback top that distributes pressure evenly on the shoulders and back.

  • Elizabeth Hurley, 52, Shares Bikini Selfie — Followers Go Nuts 
    Style
    Hayley FitzPatrick

    Elizabeth Hurley, 52, Shares Bikini Selfie — Followers Go Nuts 

    Actress Elizabeth Hurley, who has her own swimwear line, posted a selfie with one of her designs on Instagram to mark National Bikini Day.

  • 7 Celebs Wear Their American Pride
    Style
    Allison Trimbell

    7 Celebs Wear Their American Pride

    Independence Day is a time for celebration. Most of us spend it with family and friends, grilling out, and watching firework displays. Celebs are just like us, and love to get in on the fun too. Aside from barbecues, the Fourth of July often requires a dip in the water. While splashing in the ocean or poolside, some celebrities like to show their patriotism in their swimwear choices. From Taylor Swift’s famous yearly bash to family get-togethers, here are seven celebs showing their American pride. https://www.yahoo.com/taylor-swift-congratulates-nba-mvp-064300857. ...

  • Woman Angers Social Media for Asking Why Cheeky Bikini Bottoms Are Trendy
    Style
    Sabrina Rojas Weiss

    Woman Angers Social Media for Asking Why Cheeky Bikini Bottoms Are Trendy

    "Abbi," a Twitter user, dropped a couple of lines about the latest swimwear trend of high-cut bottoms that show off the lower half of one's behind.

  • A Donald Trump swimsuit now exists
    Style
    Lauren Sharkey

    A Donald Trump swimsuit now exists

    Horrifying or hilarious?

  • Lindsey Vonn’s Red Bikini Is Actually Affordable 
    Style
    Julie Tong

    Lindsey Vonn’s Red Bikini Is Actually Affordable 

    Having moved on from Tiger Woods, who was recently arrested on DUI charges, the Olympic skier’s been training for PyeongChang 2018, spending time with friends, and even took a vacation to Monaco. Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.

  • Lauren Conrad on Launching a Swimwear Line: ‘I Can't Believe This Is My Job!’
    Style
    Julie Tong

    Lauren Conrad on Launching a Swimwear Line: ‘I Can't Believe This Is My Job!’

    Former reality TV star Lauren Conrad unveils her first swimwear and beach collection through her longstanding partnership with Kohl's.

  • The 'deeply personal' reason this blogger is sharing photos of herself that she hates
    Style
    Jessica Ankomah

    The 'deeply personal' reason this blogger is sharing photos of herself that she hates

    Posing in swimwear and showing off skin can be a daunting task for anyone  — and for Ashley, a popular body positivity blogger, that’s no exception. The social media star had the opportunity to be photographed in swimwear designed by her “ultimate body positivity figure,” Ashley Graham, but when she saw the photos for the first time all she could do was cry. “I didn’t have any positive thoughts about myself,” she wrote in a soul-baring blog post.

  • This woman's 13-year-old throwback photo proves an important point about self-love
    Style
    Nisean Lorde

    This woman's 13-year-old throwback photo proves an important point about self-love

    “I’ve been sitting here trying to think of a good caption, but this photo just makes me sad."

  • Kate Moss’s Sister Lottie Has Powerful Message About Loving Yourself
    Style
    Rachel Grumman Bender

    Kate Moss’s Sister Lottie Has Powerful Message About Loving Yourself

    Model Lottie Moss, younger sister of Kate, shared a bikini photo on Instagram on May 19 and paired it with a body-positive message to remind her followers that nobody's perfect.

  • The Ultimate Swimsuits for the 5 Most Common Body Shapes
    Style
    Dora Fung

    The Ultimate Swimsuits for the 5 Most Common Body Shapes

    With the help of three experts, we’ve rounded up swimwear to flatter your body shape — whether you're hourglass, apple, triangle, busty, or athletic.

  • 20 Standout Plus-Size Swimsuits for Every Budget
    Style
    Margie Ashcroft

    20 Standout Plus-Size Swimsuits for Every Budget

    From fashion-forward printed bikinis to super-flirty one piece swimwear, here are 20 knockout plus-size swimsuits to help you have your bombshell beach moment.

  • Meet Andie, the One-Piece Swimsuit Line You Are Going to Love
    Style
    Julie Tong

    Meet Andie, the One-Piece Swimsuit Line You Are Going to Love

    Remember the name "Andie," because it is about to become your one-stop shop for the perfect one-piece swimsuit.

  • Legendary Designer Norma Kamali Shares the Stories Behind Her Most Iconic Designs
    Style
    Leeann Duggan

    Legendary Designer Norma Kamali Shares the Stories Behind Her Most Iconic Designs

    In her long career Kamali has given us the Sleeping Bag Coat, clothes made of parachute fabric, and the world’s sexiest one-piece swimsuits.

  • Reformation Launches Swimwear for the First Time
    Style
    Julie Tong

    Reformation Launches Swimwear for the First Time

    Cult favorite eco fashion brand Reformation is diving into the swimwear business.

  • Plus-Size Woman Featured on Lane Bryant’s Instagram on the Four Types of Trolls
    Style
    Maggie Parker

    Plus-Size Woman Featured on Lane Bryant’s Instagram on the Four Types of Trolls

    Blogger Anna O’Brien says, “Body types like mine aren’t always shared as regularly as they exist in reality.”

  • Celebrity
    People

    Take That, Haters! Amy Schumer Fights Back at Her Body-Shamers by Sharing Bikini Photos

    Amy Schumer Fights Body-Shamers by Sharing Bikini Pics

  • Retailer Known for Offensive Halloween Costumes Held a Surprising Show at Fashion Week
    Style
    Sabrina Rojas Weiss

    Retailer Known for Offensive Halloween Costumes Held a Surprising Show at Fashion Week

    Even if you don’t recognize the name Yandy, you probably know some of the company’s hot items, such as “Native American Seductress” and “Sexy Undecided Voter.”

  • Model Ashley Graham Shares Bikini Snaps From Swimwear Campaign
    Style
    Hayley FitzPatrick

    Model Ashley Graham Shares Bikini Snaps From Swimwear Campaign

    Ashley Graham posted a number of images of her photo shoot with Swimsuits For All. Ashley Graham is one of the most prominent faces in the modeling industry right now. One brand that she’s backed for a number of years? Swimsuits For All — a swimwear retailer that carries sizes 4 to 34 and a line of swimwear she created.

  • Meet the 61-year-old proving age doesn't have to be a boundary to beauty
    Style
    Marie Claire Dorking

    Meet the 61-year-old proving age doesn't have to be a boundary to beauty

    For most of us, the very thought of posting a nude selfie to Instagram would bring us out in a cold sweat and have us diving for the nearest cover-up. But not Yazemeenah Rossi. The model, visual artist, and self-portrait photographer has been busy sharing beautiful yet tasteful naked pictures of herself in stunning locations with only a strategically placed scarf to hide her modesty. And boy does she look amazing.