The Brushbox flier provided to new students immediately raised red flags, with people calling out the brand for such an inappropriate message.
(DontAcceptRape.com) “The first six weeks of college is the period when freshmen have the highest likelihood of being raped," Margaret Johnson, executive creative director at Goodby Silverstein & Partners tells Ad Week. She and her team recently released a campaign called “Unacceptable Acceptance Letters,” which highlights how one in five women will be sexually assaulted in schools across North America. ALSO SEE: Student who carried mattress in protest, Emma Sulkowicz, just released a simulated rape video “We timed our campaign to raise awareness at the earliest point when college becomes a reality—the time when incoming freshmen receive their acceptance letters,” she says. The campaign features a series of videos as well as a print ad, that highlight that moment when a student receives a college acceptance letter.
Karlie Kloss goes back to school. “…I haven’t been this nervous in years! #firstdayofschool,” 23-year-old supermodel Karlie Kloss captioned an Instagram shot of herself in front of a New York University building. The 6’1” model was a Victoria’s Secret Angel for two years, travels around the world with BFF Taylor Swift, and bought her first home—a West Village townhouse — at just 21 years old, but in spite of her international fame and success, hitting the books and getting a college degree was always on her mind.