Taylor Swift explains why the 'woodvale' Easter egg isn't all it's cracked up to be

George Back
·Producer, Yahoo Entertainment
·1 min read

Taylor Swift made a startling admission about the album cover for Folklore during an appearance on Jimmy Kimmel Live! Monday night. The cover has been the topic of speculation because the word “woodvale” is barely visible on the cover art.

“I tend to be sort of annoyingly secret-agenty about dropping clues and hints and Easter eggs and it's very annoying,” Swift said. “But it's fun for fans and it's fun for me.”

Since she has been known to bury a clue or two in her songs, album art and social media posts, many theories have been made about “woodvale” and its meaning. One of the most agreed upon theories is that “woodvale” will be the name of her next album. But Swift revealed that there is no hidden meaning behind it. In fact, it was actually just a simple mistake.

“I did not tell anybody the [Folklore] album title until right before it came out,” explained Swift. “So I came up with a fake code name that had the same amount of letters as Folklore, chose a random name, chose ‘woodvale.’ Wanted to see what it looked like on the album cover and then decided that I didn't want it on the album covers and we forgot to take the fake name off the cover.”

Jimmy Kimmel Live! airs weeknights at 11:35 p.m. on ABC.

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