An American company selling redesigned mahjong tiles apologized on Tuesday after critics on social media accused its founders of cultural appropriation and of ignoring the game’s Chinese roots.
The Mahjong Line was founded by three Dallas women — Kate LaGere, Annie O’Grady and Bianca Watson, all of whom appear to be white. They partnered with local design agency O&H Brand Design to sell themed sets of mahjong tiles in different shades and colors, giving each set a name like “The Minimal Line” or “The Botanical Line.”
The sets are pricey, costing either $325 or $425, and feature colorful images of flowers, symbols and other geometric designs. Chinese characters, normally present on standard mahjong tiles, are largely absent from The Mahjong Line’s sets.
The “about” section of The Mahjong Line’s website — which has since changed to include an apology following the backlash — originally said that LaGere, O’Grady and Watson were inspired to give the centuries-old game a “respectful refresh” and to bring mahjong “to the stylish masses.”
Other sections of the site described the company’s version of the game as “not your mama’s mahjong” and indicated that The Mahjong Line “is for jaunty gals playing a civilized game with a wink.”
Twitter users slammed the company, which launched in November, for profiting off something it took from another culture while largely washing over the game’s Chinese origins.
In the wake of the controversy, The Mahjong Line closed comments on its Instagram page. As of Wednesday, critical comments on the company’s Facebook page were still visible.
There's a Dallas-based "what if mahjong, but for white people?" company. In addition to the $325-425 price tag, the color palettes are jarring and ugly. Also calling a line "minimal" but stamping it with both symbols and numbers defeats the point: https://t.co/T17D8Psz5B pic.twitter.com/yWo3bxH6qo
— Karen K. Ho (Doomscrolling Reminder Lady) (@karenkho) January 4, 2021
Hello I have just learned some white girls are gentrifying mahjong for $425 a pop and boy do I have the time today!!!!!!!! What is this absolute nonsense!!!!!! pic.twitter.com/zTOxsq0yLl
— Gina Mei (@ginamei) January 5, 2021
What's happening? Colonizers Annie, Bianca and Kate have discovered a new and improved tile game, once known as mahjong but now is a reflection of their individual style and fun. This is a textbook example of #culturalappropriation so happy 2021 everyone. pic.twitter.com/EYNpwmeRFR
— “it’s allergies not Covid19, dear Caucasian” (@mskathykhang) January 4, 2021
Mahjong is a game with infinite variations that has been respectfully adopted by cultures around the world, and all of them would say this set is absurdly expensive trash https://t.co/jMFspEn3bs
— Jeff Yang (@originalspin) January 5, 2021
— Carmen Ye (@carmenye_) January 5, 2021
“The Mahjong Line is for jaunty gals playing a civilized game with a wink”
oh my FUCKING god pic.twitter.com/NKXPZsodHp
— meesh (NEW) (IN THE REAL) (@daibatendo) January 5, 2021
The struggle is real when you're a bunch of white ladies in texas playing a Chinese game but have no Chinese people around you to show you how to play and appreciate the art despite there being a lovely Chinese poluaton in Texas. pic.twitter.com/IYmEMvQl4b
— untitled.ai (@christinacyoung) January 5, 2021
The founders of The Mahjong Line sent a statement to HuffPost that was later published on their Instagram page.
While the statement apologizes for failing to “pay proper homage to the game’s Chinese heritage,” it also says that The Mahjong Line’s products are intended to be part of the “evolution” of American Mahjong.
A separate apology also appeared on O&H’s website and Instagram account, with the agency stressing that it is no longer working with The Mahjong Line.
“We stand by our products and are proud to be one of the many different companies offering a wide range of tiles and accessories for the game of American mahjong,” LeGere said in an email to HuffPost. “That being said, we take full responsibility that in our quest to introduce new tiles we unintentionally recreated an experience shared by many Asian Americans of cultural erasure and are working to correct this mistake.”
LaGere added that The Mahjong Line would “continue having conversations with experts closely tied to the game’s origins to ensure its rich history and cultural significance is properly represented in our promotion and description of the game,” and said that this would be an “ongoing process.”
Speaking with BuzzFeed, LaGere said that comments on the company’s Instagram page had been disabled due to “threatening messages” and would be turned back on at a later date.
Mahjong was originally developed during China’s Qing dynasty before spreading across East Asia, with a number of distinct rulesets emerging in different regions, such as Hong Kong and Taiwan.
The game was popularized in the U.S. by businessman Joseph Park Babcock in 1920, who streamlined its rules further via the publication of his book “Babcock’s Rules for Mah-Jongg: The Fascinating Chinese Game.”
Eventually, mahjong took on a life of its own in America, especially in Chinatown communities and among Jewish American women, who were among the founders of the National Mah Jongg League in 1937.
This article originally appeared on HuffPost and has been updated.