The Queen just got a new lipstick

(Photo by Max Mumby/Indigo/Getty Images)

On Thursday, British makeup brand Charlotte Tilbury announced the launch of their newest lipstick, The Queen.

“I have been obsessed with the Queen forever. She is the ultimate icon; elegant, erudite, fearless, empowering and has effortless, legendary style… She is, as a leader, as a woman, and as a mother, an inspiration to women all over the world,” Tilbury said in a press release.

The vintage crimson takes inspiration from the woman herself as well as other iconic British reds, like the Wimbledon strawberry picnic, the royal red in the Union Jack flag, the iconic red of the Royal Post Boxes and the Royal Variety red carpet.

The Queen (photo: Charlotte Tilbury)

HRH The Queen once said, “I have to be seen to believed,” when asked about her bold colour choices — and that quote really stuck with Tilbury while she was creating this shade.

“I wanted to create a lipstick that honoured the Queen and her enduring style – she is such an inspirational woman, and makes me incredibly proud to be British, and even prouder to have founded a British brand. This lipstick commemorates the beauty and the brilliance of our magical Queen.”

(Photo by Indigo/Getty Images)

The Queen retails for $38 a tube and will be available exclusively on

What do you think of the Queen’s new lippy? Let us know by tweeting to @YahooStyleCA