This concealer is so popular it's sold every 12 seconds (and it's on sale right now!)

Alyssa Tria
Shopping Editor

Highly praised by YouTubers and beauty gurus worldwide, Tarte Cosmetics’ Shape Tape Concealer is so popular one is sold every 12 seconds. But what does it take to earn a cult-favourite stamp of approval? When it comes to makeup, it all comes down to the formula.

Made with shea butter, mango seed butter and liquorice root, the rich, high-pigmented formula is best known for concealing blemishes and acne, brightening dark under eyes and can even help create the most believable contours, all without caking. In case you haven’t tried it yet, now’s the best time to put the hype to the test.

Right now, you can score up to 70 per cent off clean makeup and skincare products during Tarte’s Cyber Summer Sale by taking an additional 20 per cent off sale items. And yes, that includes the getting major deal on the iconic Shape Tape Concealer. You can purchase the Shape Tape Concealer and Mini Sponge Set for only $28!

To take advantage of this deal, use the promo code: CYBER at checkout — but hurry, the sale ends at midnight.

Here, we’ve gathered together a list of a few best-selling products from Tarte Cosmetics! We almost can’t believe they’re on sale!

Shape Tape Concealer & Mini Sponge Set

shape tape concealer & mini sponge set

Shop it: $28 (originally $39)

Tartiest Quick Dry Matte Lip Paint

tarteist™ quick dry matte lip paint

Shop it: $15 (originally $25)

Shape Tape Matte Foundation

shape tape matte foundation

Shop it: $26 (originally $51)

Limited-edition Love, Trust & Fairy Dust Eye & Cheek Palette

limited-edition love, trust & fairy dust eye & cheek palette

Shop it: $24 (originally $49)

Limited-edition Scrub Clean Cleansing Set

limited-edition scrub clean cleansing set

Shop it: $16 (originally $10)

Minutes To Mermaid Brush Set

minutes to mermaid brush set

Shop it: $26 (originally $54)

Color Splash Lipstick

color splash lipstick

Shop it: $18 (originally $27)

Limited-edition Picture Perfect Eyelash Curler & Deluxe Lights, Camera, Lashes Mascara

limited-edition picture perfect™ eyelash curler & deluxe lights, camera, lashes™ mascara

Shop it: $15 (originally $25)

Powder Player Bamboo Pressed Powder Brush

powder player bamboo pressed powder brush

Shop it: $21 (originally $43)

Amazonian Clay Waterproof Bronzer

Amazonian clay waterproof bronzer

Shop it: $26 (originally $38)

Rule Bender Double-ended Eyeshadow Brush

rule bender double-ended eyeshadow brush

Shop it: $18 (originally $34)

Limited-edition Amazonian Clay 12-Hour Blush in Fairy Flush

limited-edition Amazonian clay 12-hour blush in fairy flush

Shop it: $26 (originally $38)

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