Tim Hortons' Roll Up The Rim returns for Canada's 150th birthday

Tim Hortons Roll Up The Rim is back, and so far, I’m 1-and-0. (Yahoo Finance Canada)

For most Tim Hortons-drinking Canadians, Roll Up The Rim is a bright spot in the midst of the long, dark winter. For a limited time though, it can be a welcome bonus to sunny summer celebrations, too.

In honour of Canada Day and Canada 150 celebrations, Tim Hortons has launched its annual RRRoll Up The Rim to Win promotion for a second time this year. Starting today, Canadians have the opportunity to win food prizes, as well as one of ten “ultimate Canadian vacations.”

“Tims is proud to be part of communities across Canada, so to celebrate this national milestone we wanted to show our appreciation for Canadians who have made us part of their daily routine for over 50 years,” said Sam Siddiqui, President of Tim Hortons Canada, in a press release.

Prizes include ten trips valued at $10,000 each, 8,000 $50 Tim Cards, and food and beverage prizes, with a total of 16 million prizes to be won. The promotion runs until July 21, or until cups run out (which we all know will happen first, sigh). Claim your prize by July 31.

Tim Hortons is also encouraging Canadians to share their ideal Canadian vacation destination using the #RollUp150 hashtag. So far, many of the ideas have been for some truly iconic Canadian trips:

And some who haven’t won anything yet have been somewhat surprised by the message replacing the typical “Please Play Again.”