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With National Wedding Planning Day soon approaching (March 1), we’re digging into what’s hot this wedding season. And with more and more couples wanting to make each aspect of their big day uniquely their own, we spoke to Etsy's trend expert Dayna Isom Johnson who walked us through the most searched for trends of the year.
“The ‘70s embraced bold, optimistic, colourful celebrations of individuality – exactly what we predict shoppers will gravitate to this year. From free-spirited, folksy looks (like billowing dresses and nature-inspired headpieces) to disco glamour a la Studio 54, to rock-and-roll, there’s something for every couple,” says Johnson.
Searches for both‘70s-inspired invitations and disco ball items saw an increase of 18 per cent in the last six months.
Non-traditional wedding parties
“Today’s couples are throwing tradition out the window and opting for wedding parties that include all of the people (or even pets) that matter most to them, whether there’s a groomswoman, man of honour, or even a best dog,” Isom Johnson says.
There’s been a 171 per cent increase in searches on Etsy for bridesman items and a 72% increase in searches for best woman items in the last six months, telling us that wedding parties are becoming more inclusive than ever.
“Shoppers are becoming increasingly mindful about their purchases, and that includes what they’re buying for their weddings,” Isom Johnson explains. “Incorporating sustainable details – like cufflinks made from recycled metal or vintage veils– are an easy way to make a big impact on their style, while making a small impact on the planet.”
Etsy shoppers are getting on board with the eco-friendly lifestyle with searches for reused, recycled, and reclaimed wedding items increasing seven per cent in the last six months.
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Vintage wedding rings on are on the rise – with a 20 per cent increase in searches on Etsy. Meanwhile, searches for art deco rings saw a five per cent bump.
“Vintage jewellery offers shoppers heirloom-quality pieces that can’t be found anywhere else... Even better, buying vintage is an easy way to shop sustainably, as shoppers give new life to existing products,” Isom Johnson says.
“This empowering trend is not only statement-making (with nods to feminism) but also fashion-forward. For brides not ready to fully commit to the trend for their ceremonies, they can try wearing a suit set to the bridal shower, rehearsal dinner, or even as a second outfit for the reception,” advises Isom Johnson.
While women’s pantsuits saw a four per cent bump in searches, bridal jackets continue to rise with 24 per cent.
“Couples are sending their guests home with items that not only look beautiful in a display of favours but also promote wellness.”
Since last year, there has been a nine per cent jump in search for soap favours as couples prepare to give their guests the gift of relaxation, which will likely come in handy after a night of celebration.
“Etsy sellers are making the most creative options – from hand-painted denim to embroidered leather jackets – allowing newlyweds to wear something as unique as their relationship,” Isom Johnson says.
In the past three months, alone searches for couple jackets jumped by 15 per cent.