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The conversation on skincare is finally shifting away from the aspirational blemish-free complexion. It’s thanks to brands like Topicals that are redefining how people feel about their skin.
Founded by two Gen Zers with skin conditions themselves, Olamide Olowe and Claudia Teng designed Topicals for people dealing with something similar.
“I grew up with severe eczema that kept me in and out of the doctor’s office,” Teng tells In The Know. “I remember being really embarrassed going to sleepovers because I didn’t want to pull my prescription steroids out, and people asking if my rash is contagious.”
Olowe, on the other hand, experienced acne and hyperpigmentation.
“We wanted to create a skincare brand that formed community around skin conditions, and help normalize and destigmatize them while also providing really amazing products,” Teng says.
The two hero products from Topicals are small, but mighty. Faded, the pink tube, helps address hyperpigmentation. It’s what Olowe describes as a “stinky legend” because Topicals never uses any artificial fragrances to scent their products.
Shop: Faded, $36
“It’s a really awesome product for anyone who has dark spots, discoloration and melasma,” Olowe explains. “We’ve also heard really great things about texture because of the acids that are in the product.”
The second star product is called Like Butter, and this creamy formula helps those who have dry, sensitive eczema-prone skin.
Shop: Like Butter, $32
With ingredients like green tea, turmeric and ginseng, Like Butter is a serum mask that helps soothe flare-ups. Not to mention, there are fatty acids and ceramides in it to help moisturize the skin.
“What we’ve been really careful to do is only include ingredients that have been tested on all skin tones and have been determined safe on all skin tones,” Teng adds.
Topicals Gives Back
To fully represent its customers dealing with chronic skin conditions, Topicals also offers mental health resources on its website. Plus, one percent of profits go to organizations that help raise awareness about the correlation between how you feel and how you feel about your skin.
“One in four Americans has a chronic skin condition,” Teng states. “[We should be] realizing that the norm should not be ‘perfect skin’ because the reality is that’s probably not what the majority of people have.”
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