Tribeca X 2024 Lineup Includes Jon Bon Jovi, ‘RHONY’ Star Jenna Lyons, and More

The Tribeca Festival, presented by OKX, announced its expanded Tribeca X programming lineup for the creative marketing and advertising community ahead of this year’s event.

The annual festival, which takes place from June 5 through 16, has hosted the Tribeca X program since 2016. This year marks the expansion of Tribeca X into a two-day program held at Convene One Liberty Plaza in Lower Manhattan.

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Speakers include father-son duo Jon Bon Jovi and Jesse Bongiovi to discuss their Hampton Water wine brand and its charitable causes, “Real Housewives of New York City” alum and Executive Creative Director of FundamentalCo Jenna Lyons in conversation with founder Jonny Bauer, and supermodel Christy Turlington Burns on her non-profit Every Mother Counts.

Additional headline speakers include Chairman and CEO of Pfizer Albert Bourla, CEO of Publicis Media Dave Penski, CEO of IPG Philippe Krakowsky, EVP and Chief Marketing Officer of BET Media Group Kimberly Paige, Chief Commercial Officer of Molson Coors Michelle St. Jacques, and SVP of Strategy and Innovation at General Motors Alan Wexler.

“Tribeca firmly believes that authentic, high-quality, heart-changing storytelling exists within the world of brands and deserves to be celebrated,” festival cofounder Jane Rosenthal said. “From feature-length films to 30 second commercial spots, Tribeca X encompasses the full range of brand storytelling, a space brimming with creativity, innovation, and the best kind of rule-breaking.”

This year’s program will explore the most pressing topics of the day for storytellers and business leaders ranging from AI to experiential marketing. Participants can look forward to conversations on social and environmental impact, the creator economy, innovations in tech, data and measurement, as well as diversity and representation in advertising.

The Tribeca X Awards, which honor story-driven projects with strong artistic merit, also announced the addition of five new categories, including: Creator/Influencer Collaboration, Movie or Series Trailer, :30 Commercial Spot, :60 Commercial Spot, and Video Game. Tribeca X Award submissions are open for all categories and the deadline has been extended to April 2.

The 2023 Tribeca Festival featured more than 550 events across New York City and was attended in-person by over 130,000 people.

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