U.K. retailer John Lewis removes 'boys' and 'girls' labels from kids clothes

Tanya Edwards
Photo courtesy John Lewis

John Lewis, a high-end U.K. retailer, announced it will remove all “girls” and “boys” labels from its children’s clothing and store signs in an effort to stop reinforcing gender stereotypes.

John Lewis is the first major retailer in the U.K. to take this step. The Daily Mail reports the company will also roll out a line of non–gender–specific clothing for kids, including trousers, jumpers, and dresses featuring dinosaurs and spaceships.

In the U.S., retailer Target launched a gender neutral clothing line for children back in July.

Groups campaigning for gender-neutral clothing and some parents have praised the company for leading the way in gender-neutral clothing, but others have accused it of taking political correctness too far.

The new labels say “Girls & Boys” or “Boys & Girls,” and will be put on all the store’s brand items for children — from newborn to age 14 — including floral dresses.

U.K.-based group Let Clothes Be Clothes praised the change in a tweet.

“It’s fantastic news and we hope other shops and online retailers will now move in the same direction,” the group told The Independent.

“A T-shirt should be just a T-shirt – not a T-shirt just for girls or just for boys.”

 

 

Of course, some found this change upsetting.

 

Thankfully, one person shared a very practical thought (we’re betting this individual is an actual parent).

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