Ulta joins forces with Marvel for makeup collection inspired by 'Avengers: Endgame'

Ulta joins forces with Marvel for an out-of-this-world makeup collection that starts at $10. (Photo: Ulta; Art: Casey Hollister)

Ulta is kicking off April with a heroic makeup collection that celebrates the highly anticipated release of Avengers: Endgame.

We may have to wait until Apr. 26th to catch the movie in theaters, but we can get our Marvel fix with the new Ulta Beauty x Marvel’s Avengers collection, available now at Ulta. Starting at just $10, Marvel and beauty fans can score everything from lipstick and lipgloss to makeup palettes and organizing bags emblazoned in colorful Avengers graphics.

Either way, purchases from the collection qualify for Ulta’s “buy 2, get 2 free” promotion. It’s the perfect excuse to stock up on favorites!


The beauty retailer took to Instagram this weekend to announce the news, and the likes came pouring in. “Heading to the movies? Or maybe you just want to feel ultra-powerful for that job interview?” Ulta wrote. “Ulta Beauty x Marvel’s Avengers Collection will add a little super to your look. Get it online and in stores now, and be sure to catch @marvelstudios #AvengersEndgame in theaters April 26!”

Below, shop the entire Ulta Beauty x Marvel’s Avengers collection, available now at Ulta.com and Ulta stores nationwide.

Ulta Beauty Collection x Marvel’s Avengers Eyeshadow Palette ($20)

Ulta Beauty Collection x Marvel’s Avengers Eyeshadow Palette. (Photo: Ulta)

From a soft shimmery peach named “Built for Battle” to the bold moss graphite “Fearless,” transform your look with this 15-shade palette.

Shop it: $20, ulta.com

Ulta Beauty Collection x Marvel’s Avengers Organizer ($16)

Ulta Beauty Collection x Marvel’s Avengers Organizer. (Photo: Ulta)

Keep your beauty allies in one place when you travel with this trusty top-zip bag.

Shop it: $16, ulta.com

Ulta Beauty Collection x Marvel’s Avengers Lip Gloss ($10)

Ulta Beauty Collection x Marvel’s Avengers Lip Gloss in Dream Team. (Photo: Ulta)

Amp up the shine and pop of color, courtesy of any of the collection’s four different lip gloss shades.

Shop it: $10 ulta.com

Ulta Beauty Collection x Marvel’s Avengers Highlight Palette ($16)

Ulta Beauty Collection x Marvel’s Avengers Highlight Palette. (Photo: Ulta)

Achieve the perfect glow by blending and layering the champagne and peachy-pink shades of highlighter in this palette.

Shop it: $16, ulta.com

Ulta Beauty Collection x Marvel’s Avengers Round Top Clutch ($12)

Ulta Beauty Collection x Marvel’s Avengers Round Top Clutch. (Photo: Ulta)

Toss it in your tote or store it at your desk — either way, this compact makeup bag can store the essentials you need to save the day.

Shop it: $12, ulta.com

Ulta Beauty Collection x Marvel’s Avengers Matte Liquid Lipstick ($10)

Ulta Beauty Collection x Marvel’s Avengers Matte Liquid Lipstick in Out of This World. (Photo: Ulta)

A swipe of this creamy and comfortable matte liquid lipstick is all you need to top off a fearless makeup look.

Shop it: $10, ulta.com

Ulta Beauty Collection x Marvel’s Avengers Weekender Bag ($28)

Ulta Beauty Collection x Marvel’s Avengers Weekender Bag. (Photo: Ulta)

Keep your skin care, makeup and hair products together in this roomy weekender beauty bag, equipped with sturdy straps and an empowering mantra to get the day started.

Shop it: $28, ulta.com

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