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Urban Decay is releasing a new Razor Sharp eyeliner and people aren't happy about it

Urban Decay Razor Sharp Eyeliner [Image: Twitter/urbandecay]
Urban Decay Razor Sharp Eyeliner [Image: Twitter/urbandecay]

Urban Decay’s new Razor Sharp eyeliners have drawn plenty of attention on social media but probably not in the manner it hoped for.

The company sent a tweet on Wednesday saying, “Ready for some Razor Sharp Swatches, UDers?” alongside an image of colour swatches on a model’s wrist and inner arm.

Considering the product’s name, many were quick to point out the picture could be interpreted as a reference to cutting or self harm. The brand was inundated with a barrage of angry tweets calling out the image for being insensitive, distasteful and even risky.

Some acknowledged that while testing and swatching products on the wrist is a common practice in the beauty industry, it’s hard to believe that Urban Decay didn’t make the connection. And others chalked it up to a poor choice of name.

The company initially left the original tweet up and issued an explanation saying, “We swatch on the inner arm to show texture and shades. We didn’t intend to reference self-harm as the product is named Razor Sharp Eyeliner.” Urban Decay eventually deleted the initial tweet. They have yet to issue an apology.

Do you think the image was in poor taste or that people are overreacting? Let us know by tweeting us @YahooStyleCA.