Urban Outfitters Is Launching Its Own Rental Service

Isabel Jones
Urban Outfitters Is Launching Its Own Rental Service

Staying in style can lead to an empty wallet and an overflowing closet. Save money and give your drawers a break by borrowing goods. Here are four fashionable accessory rental services. [MUSIC] Coinage, life, well spent. Presented by Geico. Rent the runway isn't just for dresses. The well known website also offers jewelry, handbags, and sunglasses Folks can either rent pieces individually or sign up for an RTR Unlimited membership. Those who purchase a subscription have never-ending rentals and can nab up to four pieces at the same time. Be fabulous for 159 per month. Switch blings out babes with designer jewelry. Fashionistas are offered three membership plans that work with any budget. Members also receive a $10 credit each month and can apply it towards buying an item. Select your designer wares and show it off with pride knowing you paid a quarter of the price. Adorn is a must visit before any special event. Customers can select their dream earrings, necklaces, bracelets, clutches, and hair accessories. Once you've walked down the aisle or attended that fancy party, send the piece back within one business day. You'll be sparkly and have matching goods in no time. Bag Borrow or Steal gives customers the opportunity to get runway looks for less. Brands like Chanel or Gucci are rented for a one month period. Borrow your favorite iconic bags for 40 to $400 a month. Pop online and select which service works best for you. You'll look trendy in no time [MUSIC] Coinage. Life well spent. Presented by Geico.

Millennial fast fashion giant Urban Outfitters is dipping a (likely jewelry-clad) toe into the subscription service ring.

This summer, Urban Outfitters Inc. will launch Nuuly, an online rental service supplying womenswear on loan for a monthly fee, in the vein of Rent the Runway. According to Yahoo, the program will allow subscribers to borrow six items per month for $88, with the option to purchase any of the rented garments.

Dan Dennison/Getty Images

The BBC reports that the service expands to other brands under the company's umbrella, including Anthropologie and Free People, as well as labels sold at the retailer such as Levi’s, Anna Sui, and Fila.

The decision to expand into the rental space is based on the consumer’s preference for “platforms that provide novelty, variety and breadth, while also supporting sustainability."

UO’s chief digital officer, David Hayne, told the Wall Street Journal he predicts Nuuly will net 50,000 subscribers and $50 million in its first year.

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So does this mean there’s nothing to be said for the draw of the IRL shopping experience? Is a perusal of UO’s kitschy photo frames no longer worthy of its own shopping trip? Maybe, but on the plus side, if those numbers are correct, those who still love to buy their clothes the old-fashioned way will likely benefit from a less crowded dressing room …