On Last Week Tonight With John Oliver, the host asked This Is Us to help increase the The U.S. Postal Service's popularity by subtly incorporating educational messages into the storyline of Jack's still mysterious death. In a scene, Jack asked Rebecca if she'd brought in the mail to which she said, "I did, and once again, no suspicious or fraudulent packages in it." Jack replied, "It's a good thing we have a postal inspection service or I could be killed by a mail bomb one day."
With This Is Us NOT dropping any bombshell revelations on Jack's death, Jack continued, "A mail bomb is definitely not how I die. I'm going to live forever. I'm a f*cking invincible God."
Oliver was inspired to help the Postal Service out after discovering a program on CBS called The Inspectors. With a budget funded by the government, The Inspectors tries to make the USPS cool but maybe not cool enough. RuPaul's Drag Race and Orange is the New Black also joined in on the fun to increase the USPS's cool factor.