Who Is Victoria Larson, the "Queen" of Matt James' Season of 'The Bachelor'?

Andrea Park
·5 min read
Photo credit: Craig Sjodin - ABC
Photo credit: Craig Sjodin - ABC

From Marie Claire

Contestants on The Bachelor and The Bachelorette have been known to join the franchise with some pretty interesting job titles in tow, from Tiara the chicken enthusiast to Jonathan the tickle monster to Haley and Emily the twins. The ongoing season of The Bachelor, with Matt James in the titular role, is relatively tame in terms of its diverse cast of working women, but it does promise to bring the return of Heather the "never been kissed" and introduces The Bachelor's first-ever royal, Victoria Larson, a self-titled queen.

To be clear, in case you're confused, this isn't the Queen Victoria who was born 202 years ago and ruled Great Britain for an impressive 64 years. Though, if you think about it, that monarch's search for a suitable husband after her coronation did somewhat resemble The Bachelorette in that Victoria had plenty of eligible bachelors to choose from, ultimately chose Albert (who was definitely there for the right reasons) predominantly as a love match rather than the traditional power play, and married him in a wedding that was widely publicized and immortalized in every possible media format of the day—but I digress.

The modern-day Queen Victoria is a 28-year-old entrepreneur and, as far as we can tell, descends not from actual royalty but from the Scott Disick school of self-styled monarchs. Here's everything you need to know about Larson, who jumped crown-first into the center of the drama on night one of The Bachelor, and promises to continue doing so all season long.

Her resumé is stacked.

Like any good queen, Larson stays booked and busy. She currently resides in Los Angeles and is the founder of two companies, Vikki Larson Beauty and JetSetGlo, a mobile spray tanning company targeting "jetsetters," a lifestyle that Larson herself has recently outgrown, according to her official ABC bio. She's also a certified pilates instructor, health coach, and real estate agent, and was formerly a flight attendant on private planes.

According to a recent Instagram post, Larson, a New York City native, got her start at Florida State University, where she first became interested in all things health and wellness, and which she attended on a full academic scholarship. She left college before graduating, choosing instead to "venture on self discovery in a non college setting," and recently chose to return to her education via a health coach training program.

The whole "queen" thing is a recent rebrand.

As the first episode of The Bachelor aired on Jan. 4, Instagram influencer Serena Kerrigan, who has branded herself as the "queen of confidence," revealed that she had given Larson confidence coaching. "I think it's safe to say she really took my 'act like a queen' advice seriously," Kerrigan wrote on Twitter. Um, yeah.

Photo credit: Craig Sjodin - ABC
Photo credit: Craig Sjodin - ABC

According to her bio for The Bachelor, this ultra-confident queen is on the hunt for "a strong man who can keep up but who won't be controlling in any way, shape or form." Her ideal match—Matt, are you paying attention?—is loyal and honest, respects her independence, speaks her love language of physical touch, and values meditation and spirituality as highly as she does.

She isn't afraid to fight back against body-shaming: A video leaked that showed one of Matt James's friends mocking Larson's figure while they're playing golf. (I'm not going to repeat the comments, but you can watch the video for yourself here.) In response, Larson—like a true queen—posted a bikini photo with the caption: "Tell me again how my body doesn't look so good?" She deleted the photo and then re-posted it with the caption: "Y’all r too much."

She made a brief appearance in the pageant world—for an important cause.

As if Larson doesn't already have enough going on, she also entered the Miss California USA competition at the beginning of last year. In an Instagram post announcing her decision to join the pageant, she explained that she was entering with a hope of empowering young women and advocating for more stringent regulations on the pharmaceutical industry, stemming from her own history of prescription drug abuse.

"I am so excited for Miss California USA and my platform of lobbying for stricter pharmaceutical laws after struggling with adderall addiction in my life," she wrote. "Meditation, spiritual healing, mindful movement, and self growth into self awareness has built me into being [confidently] beautiful. Way more than a pill allowing me to fit a certain dress size while destroying my mental health ever could. I'm honored to guide other young girls to being more confident through self love."

She's the "villain" of this season of The Bachelor.

I mean, duh. Larsen immediately stirs up so much drama, in fact, that fans and Bachelor alumni alike have wondered aloud if she's a "producer plant"—basically, not a real contestant. Franchise veteran Ashley I. wrote in a Cosmo piece, "Is Victoria a hired actress?" and J.P. Rosenbaum tweeted, "No way she’s just a random contestant."

Photo credit: Craig Sjodin - ABC
Photo credit: Craig Sjodin - ABC

But ABC executive Rob Mills told Variety that her "strong" personality was why she was cast in the first place. "I’m not saying the show is made purely to stir up drama, but certainly a strong personality like [Victoria] is good...[Victoria] is somebody who was great in casting and certainly had a point of view that was interesting," he said. "And look, Matt has said that is something that he is attracted to—a woman who is her own woman and who is strong-willed—so you can’t argue that Victoria is not that...Obviously, nobody is mad that Matt is keeping her around, but at a certain point, if he really doesn’t see a future with her, he will send her home."

In her own words, per her show bio, Larson "loves" her own lack of filter and plans to be "very forward" in her quest to win James' heart, adding "This girl knows what she wants, and good luck to anyone who tries to stop her!" If that's not classic reality TV villain behavior, I don't know what is.

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