Does this viral TikTok concealer hack really work? I put it to the test

·4 min read
Does this viral TikTok concealer hack really work? I tried it to find out. Images via TikTok/bellany.makeup.
Does this viral TikTok concealer hack really work? I tried it to find out. Images via TikTok/bellany.makeup.

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Have you ever wanted to give yourself a natural mini facelift with just one product?

According to one viral makeup trend on TikTok that involves strategically outlining your face in concealer to highlight, brighten and instantly lift the face, you can.

I was curious to see whether or not the makeup hack actually works, so I decided to put it to the test.

All about the viral trend

TikToker @bellany.makeup showcases the viral trend in this video, where she demonstrates how she artistically applies concealer in specific places to brighten, add definition and simultaneously give the face a lifted look.

As shown in Bellany’s video, when it comes to perfecting this trend it’s all about technique.

Starting with a full face of foundation as the base, Bellany uses concealer to outline underneath the eyes, around the nose, on top of the cupid’s bow and around the lips in one continuous motion. She also uses the concealer to add defining lines to the cheeks and down onto the chin. The key is to use your favourite concealer to sculpt your face in a way that will help highlight and brighten.

Once the concealer has been applied, simply blend it out with a beauty sponge or brush to reveal a more lifted look and an overall brighter-looking face.

Afterward, finish off your makeup routine by setting your face with powder and adding your desired amount of blush and/or bronzer to complete your look.

First impressions

Due to the viral nature of this beauty trend, I had to see if the results really measure up to the hype.

After applying a layer of Saint Cosmetic's Flawless Radiance Skincare Foundation all over my face, I then grabbed my favourite Kosas Revealer Super Creamy + Brightening Concealer to get started — although any concealer will work for this. Propping up my phone in front of me for ease of reference, I began following along with the movements outlined in Bellany’s TikTok video.

Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream (Photo via Sephora)
Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream (Photo via Sephora)

$37 CAD/$28 USD at Sephora$36 CAD/$28 USD at Kosas

During the application process, I found the tutorial fairly quick and easy to follow. As well, the practice of painting my face in concealer really brought out the inner artist in me.

I also love how this trend is customizable, in which the thickness of concealer you choose to apply is based on personal preference. For instance, I chose to layer on a thicker line underneath my eyes to minimize the appearance of my dark circles and opted for a slightly thinner layer of concealer everywhere else to avoid looking too cakey.

Before I knew it, my face mirrored that of the model from the video and I was ready to blend everything out.

From L-R: After applying one layer of foundation, after applying concealer to test out the viral TikTok beauty trend
From L-R: After applying one layer of foundation, after applying concealer to test out the viral TikTok trend

I dampened my Morphe Highlight and Contour Beauty Sponge and began blending out the concealer, starting underneath my eyes and working my way down onto the rest of my face. When blending, I made sure to use a light patting motion to ensure I thoroughly worked the product into my skin.

When it came to blending out the concealer on my cheeks, I tried to blend the product upwards, to give them a more lifted effect. This is important to keep in mind as the goal of this trend is to essentially use one product all over to highlight while, in turn, giving your face a more lifted effect.

Once everything was blended to perfection, I finished off the look with a hint of bronzer and blush to add some warmth and colour back into my look.

The finished look after blending out the concealer and applying powder, blush, and bronzer
The finished look after blending out the concealer out and applying powder, blush, and bronzer

Verdict

I can confidently say that this makeup trend really does work, so it's no wonder that TikTokers like @mikalyanogueira and @sarah_wolak love this trend.

After blending everything out, my face instantly looked brighter and more defined. I appreciate how the concealer helped highlight the high points of my face while giving it a more lifted effect. This was thanks to the strategic concealer placement as well as my conscious effort to blend upwards, contributing to a more sculpted look.

This viral trend also opened my eyes to highlighting areas of my face I wouldn’t typically think to highlight, such as around my lips or under my nose.

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Upon closer inspection, I love how this trend helped brighten up my dark under eyes (Pro tip: to get a more lifted effect underneath the eyes, use a beauty sponge or brush to blend upwards and outwards).

However, the most dramatic transformation by far was the definition I saw in my cheeks. The placement of concealer raised my cheekbones and provided a natural facelift effect, so this is a technique I will definitely be incorporating into my everyday routine.

If you prefer a more natural look, there are definitely ways to still apply this trend to your everyday routine. Simply swap the base layer of foundation for a tinted moisturizer or CC Cream, and use a light layer of concealer all around.

The reviews quoted above reflect the most recent versions at the time of publication.

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