This Weird Birthday Trend Is Surprisingly Popular

Mallory Schlossberg
Photo credit: Hearst Communications, Inc. All rights reserved

From Redbook

Once you reach a certain age, birthdays become kind of a drag. But at some point, an enterprising 30-something figured out a way to bring back some of that childhood birthday magic: by smashing her face into a cake and having a professional photographer document the whole thing. Obviously.

It sounds absurd, but it caught on. A Pinterest search will show you that this is an actual trend among people entering, or well into, their fourth decade of life.

The Washington Post first covered the phenomenon last year. But search the hashtag #adultcakesmash on Instagram, and you'll see that this is a movement that is alive and well, with new photos surfacing regularly.