users on the free Basic plan may start seeing ads starting today. At the outset, ads will only appear on the browser page after a call ends, and you'll only see them following meetings hosted by other Basic users. The test is limited to certain countries too.
Basic users can take part in as many meetings as they like, but there are time limits of 30 minutes on one-on-one calls and 40 minutes on group meetings. They don't have any cloud storage for meeting recordings or access to features like transcripts, either, though the company a live transcription/closed captioning option on the free tier.
Zoom became an essential tool amid a widespread shift to remote working as the COVID-19 pandemic took hold last year, and many opted for the free plan, given its solid capabilities. It shouldn't be too surprising that Zoom is moving into advertising, but it seems that, at least for now, the ads will be fairly unobtrusive while respecting users' privacy preferences.