5 Creatives on the Transformative Beauty Signature That Gives Them Confidence
From whimsical hair to embellished nails, one touch is all it takes.
A sharp-winged gaze. A swipe of red lipstick. A thrown-together updo worthy of a modern-day Victorian heroine. A transformative beauty signature has the power to take the everyday from ordinary to extraordinary.
For evidence, look no further than creatives for whom mastering the art of presentation has always come down to one detail. There's Cat Cohen, whose cat eyes are the window to her showgirl soul, while for chefs Sophia Roe and Caroline Schiff, their hair is as distinct and imaginative as their creations in the kitchen. Moving through the world is all the more thrilling for jewelry designer Georgina Trevino, who regularly dazzles with a set of press-ons. Meanwhile, author and political commentator Alencia Johnson's bold lipstick is confidence in bullet form.
The visual signatures of these women are an extension of their style, their personality, their essence â and most of all, a tool of empowerment. Below, they each discuss the intricacies of their expressive beauty calling cards.
Cat Cohen, Comedian, Actress, and Writer
I remember moving to Brooklyn in 2015, and seeing a cool girl wear eyeliner and being like, âI want to do that.â Just walking around New York, being inspired by people who dress cool and who look fabulous.
It was that thing where you start out slow, and you try a little one, and then by the end of it, youâre drawing it all the way up to your eyebrow, and youâre like, âThis is me now.â Iâve been using this Maybelline Precise marker for a million years and like that high-cut Amy Winehouse look. For some reason, I prefer the harsh line as opposed to the sort of curly flip.
What I love about cat eyes is itâs so easy to do, and if you do that one thing, it looks like you have some glamorous edge, even if you have no other makeup on. Itâs just sort of vintage and fun. It makes me feel alive. Itâs edgy, glamorous, and hyper-feminist at the same time, which is the look I like to go for on stage: super girly, super over-the-top, but still kind of cool.
With my style onstage, I feel like itâs been a journey to get back to the way I would play dress-up when I was little, that kind of sense of fun and play. Iâm just wearing whatever I want and not caring about what anyone thinks. Especially in the quiet luxury moment weâve been in. Iâm like, âFuck that.â
Sophia Roe, Chef and Writer
So my hair, Iâve always had it curly, and my greatest hair inspiration is Donna Summer. Sheâs always been my North Star. She had those tiny little baby bangs and I always wanted them when I was young. My hairstylist, Chuckie Amos, always says, âYouâre my Donna Summer, Lisa Bonnet, Diana Ross, head of hair.â Heâs always given me a lot of confidence with my hair and how I should wear it: very, very short at the top and then super, super long and flat. That for me is a fucking vibe. The Nexxus Maxximum Finishing Mist is my go-to product.
Itâs funny because in the past, a lot of people have had feelings about my hair. Theyâve said itâs distracting, or itâs overpowering, or itâs all weâre looking at, particularly when youâre on camera for food. Itâs really interesting how Giada De Laurentiis or Rachael Ray can cook on TV with their hair down, but itâs a problem if I do it. Sorry, maybe if you saw more of it and it was normal, then it wouldnât be so distracting.
I am fully empowered by my hair now, and I think maybe itâs that Iâm getting older. I canât remember who said it, but going into your thirties is an I-donât-give-a-fuck-pill that you didnât realize you were going to take a bottle of.
My hair, itâs kind of like disco nerd, which I love. Thereâs something kind of kooky about it, and it definitely matches my aesthetic, and even my cooking style. I feel like when you see the food, if you just looked at the food, youâd be like, âOh yeah, a girl with short bangs cooked this.â
Georgina Trevino, Jewelry Designer and Contemporary Artist
I get a lot of attention for my nails the moment I step out of my jewelry studio.
Itâs funny, because Iâm always this handyman in my studio, and then when I step out, I have crazy press-on nails on. Itâs a conversation starter, especially worn with my rings. Iâll be getting out of an Uber or people just stop me on the street or metro. I think itâs really beautiful how many people Iâve gotten to meet. Because Iâm like, âOh, what would have happened if I wasnât wearing nails today or with my jewelry? Would I not have met this person?â Iâm a very outgoing person, Iâm very easy to talk to, and Iâm very approachable. But I think that it adds another layer to it.
Once, my friend Vanesa Juez made custom press-ons for me for an opening. I wanted it to match my work, so I gave her the inspo. She did this beautiful metallic pink to match the exhibition and my pieces. I always think when Iâm putting my nails on, or someone is putting nails on me, we use the same techniques. We use sanding and polishing in jewelry. Itâs as intricate and intimate a process as making jewelry. Thereâs this connection in the sense of making.
I feel like, for many women, when you have nails, it makes you feel empowered. It makes you feel like a baddie. I think wearing a statement just makes you feel like, âOh, here I am.â
Alencia Johnson, Founder of 1063 West Broad and Author of Flip the Tables: The Everyday Disruptors Guide (Out 2025)
Growing up, my grandmother always said, âKeep some red lipstick in your purse because you never know when you need to be put together.â That always stuck with me.
Fast-forward to my career and starting out in politics, which can be very buttoned up, very rigid, I was always in spaces where I had to be âon,â whether it was speaking in front of people or running meetings. Lipstick was the quickest way for me to be pulled together. I love liquid matte lipsticks and used to only wear wear reds like Fenty Icon Velvet Liquid Lipstick in The MVP and NARS Powermatte Lip Pigment in Starwoman, but now I wear different colors, too, like MAC Retro Matte Liquid in High Drama for something moody and deep.
On days I donât feel confident or whatever it may be, personally, professionally, there is nothing like putting on some lipstick. Women say to me, âOh my God, youâre so confident.â Iâm like, âGirl, today I donât feel it at all, but Iâm out here faking it, and then itâll eventually catch up to me.â
Lipstick also allows me to make a bold statement. Iâm on television and folks will say, âOh my gosh, youâve got all this bright lipstick, but you knew exactly what you were talking about, this complicated policy issue.â And Iâm like, âYes, those two can coexist.â And I love the lipstick being disruptive to what people think a smart, successful young Black woman is supposed to be. Itâs funny, I actually never thought that bold lipstick was a political statement until people started saying it to me. Thatâs probably why Iâm writing a book about being a disruptor.
Caroline Schiff, Pastry Chef
When I was younger, I used to wear my hair down most of the time. And then I started working in kitchens, and I was like, âIâve got to get this out of my way.â So I used big clips and just kind of piled it on top of the head. Then it became my everyday look to have my hair like this.
I love it because itâs a little dramatic; it has a lot of personality with its height and texture and all that. People are always like, âOh my God, how long does it take to do?â And Iâm like, âLiterally 10 seconds.â I like R+Co Rebounce; itâs a natural texture and curl-defining cream. It holds that nice sort of gentle waves and curls that I have. And to put my hair up, I use one of those giant claw clips. I start by putting it half-up, and then I take the bottom part and sort of boost it.
There is something vintage about it, which wasnât what I was looking for. I didnât set out to have this old-fashioned look, but it totally reads like that and Iâm totally into it. It fits my style. If you came to my apartment, you would be like, âOh, this makes so much sense.â My apartment is all antiques. Iâm a maximalist, I do not have a minimalist bone in my body. So itâs kooky, and itâs very over-the-top.
Itâs not my safety blanket, but it is this thing⊠I think of cartoons where thereâs a little power amulet that gives you all the powers. For me, it gives me that feeling where even if Iâm feeling like absolute crap, itâs like, âPut your hair up and get out there.â With my career, obviously, I make dessert. Itâs very special to me because we use to it celebrate things. Itâs whimsical and a little over-the-top. I would apply those words to my hair as well.
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