7 of the best purple shampoos to tone hair and fight brassiness

Alyssa Tria
Shopping Editor

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They say blondes have more fun, but when it comes to the daunting task of at-home colour, especially during a lockdown, that’s not so much the case. But as you desperately wait for those in-salon touchups and toning appointments, we suggest stocking up and relying on purple shampoos to maintain your colour.

It may not sound much, with frequent shampooing being both the main culprit for colour-altering, fading and dryness, but with the right deep violet-hued formulations, you can instantly and effectively restore the precious (and expensive) bleached golden or silver blonde tones that you love.

Below, we’ve roundup up the best purple shampoos on the market.

Ice Cream No Yellow Shampoo

Ice Cream No Yellow Shampoo

Effectively neutralizing the yellow effect on blonde, bleached, and grey/silver hair, this dark purple-tinted shampoo, infused with silk proteins and grape extracts, acts more like a home toner treatment than a cleanser. We recommend you use this once every two weeks in between washes. 

SHOP IT: Shoppers Drug Mart, $10

Matrix Total Results Brass Off Shampoo

Matrix Total Results Brass Off Shampoo

Designed for tackling unwanted brassy and yellow strands at home, this purple hair shampoo by Matrix is formulated with deep violet pigments that revive the cool tones for both blondes and brunettes. To restore your desired colour, use once a week.

SHOP IT: Ulta, $14

John Frieda Sheer Blonde Colour Renew Tone-Correcting Shampoo

John Frieda Sheer Blonde Colour Renew Tone-Correcting Shampoo


Now with available in new packaging, this fan-favourite shampoo is suitable for all shades of colour-treated hair, especially blonde highlights, this light purple-tinted shampoo naturally tones your hair as you wash it. Designed with the brand’s Colour-Correcting Technology, it neutralizes brassy, orange tones in just three washes.

SHOP IT: Shopper’s Drug Mart, $13

Amika Bust Your Brass Blonde Purple Shampoo

Amika Bust Your Brass Blonde Purple Shampoo

This ultra-violet, brass-busting formula allows hair to stay bright and light. The Amika Bust Your Brass Cool Blonde Shampoo delivers bright and shiny, cool-toned results—perfect for blonde, silver, and grey colour-hair, whether natural or enhanced.

SHOP IT: Sephora, $27

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo

A little goes a long way with this shampoo. This cult-favourite shampoo preserves 89 per cent of hair colour for nearly eight full weeks by bonding to hair fibres. Used alone or paired with the colour-correcting conditioner it instantly manages to neutralize unwanted brassy tones after each wash.

SHOP IT: Amazon, $35

Aveda Blue Malva Shampoo

Aveda Blue Malva Shampoo

A professional colourist-approved formula, this blue-hued shampoo adds silvery brightness to grey hair and neutralizes brassy tones in all shades. Perfect for those with silver or platinum blonde hair.

SHOP IT: Aveda, $59

Kérastase Bain Ultra-Violet Shampoo

Kérastase Bain Ultra-Violet Shampoo

A brass-reducing shampoo with blue and purple pigments for instant blonde illumination. It instantly neutralizes brassy and yellow undertones uses skincare ingredients such as hyaluronic acid and brightening edelweiss flower revive weak follicles.

SHOP IT: Kérastase, $45

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