Afterpay’s Dropshop Finds a Match With Arthur Ashe for Tennis-inspired Collection
With the U.S. Open in full swing, Afterpay revealed its latest Dropshop collection in collaboration with Arthur Ashe, the lifestyle brand from the designers of Rowing Blazers dedicated to the renowned tennis player.
Notably, the latest capsule represents the 11th collection for Dropshop and the third drop with HBX. As previously reported by WWD, Afterpay’s Dropshop was initially launched in April 2021 to give consumers access to shop the exclusive product drops and access to interactive experiences with brands including social media events and brand styles. Past Dropshop experiences include its 2021 NYFW Times Square consumer-facing interactive pop-up. Afterpay teamed up with HBX beginning in 2023.
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Now available to consumers, the Arthur Ashe capsule collection will be sold exclusively on HBX.com through the Afterpay app, which gives the flexibility to pay over time through four interest-free installments. The collection includes a range of apparel and accessories from hats and water bottles to sweatshirts and tee shirts.
Jack Carlson, founder and creative director for Rowing Blazers and Arthur Ashe, told WWD that while “this is a stand-alone capsule we’ve used graphics and icons from our mainline collections. This capsule [pays] homage to the shades of blue associated with the U.S. Open and the Australian Open — two of the Grand Slams Ashe won — and to his alma mater, UCLA.”
The collection, Catherine Ferdon, chief marketing officer of Cash App and Afterpay told WWD holds several firsts for Afterpay’s Dropshop. The collection is the first sports-inspired drop and the first that includes a mix of apparel and accessories.
“We’re excited to partner with HBX again on this program and especially inspired by the Authur Ashe brand as we both align on similar values ensuring consumers have better access to fashion and drop culture,” Ferdon said. “We’re always looking for ways to push the boundaries by creating drops that are inclusive to a broad audience. We know that our consumers are just as much sports enthusiasts as they are fashion fans, and with tennis core on the rise this collaboration falling in the midst of the U.S. Open and NYFW felt right.”
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