Alex Consani Goes on a Date for Converse’s 2025 Valentine’s Day Campaign

Alex Consani is the star of Converse’s 2025 Valentine’s Day campaign titled “Love Me, Love Me Not.” The campaign features the model portraying two personas — flirty and feminine “Love Me” and edgy and cool “Love Me Not” — who transform a quiet date night into an energetic party for one.

Shot in a retro diner setting, the campaign highlights Converse’s Valentine’s Day-themed collection. Central to the collection are accessories such as baseball caps, canvas totes and shoelaces adorned with heart motifs in the signature Valentine’s palette of red and white.

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Apparel offerings include cropped hoodies and T-shirts embellished with Valentine’s Day-inspired patches and rose prints encircling the Converse logo in the collection’s festival-ready colors. Prices can vary from $3 to $125.

Consani’s playful duality in the campaign mirrors the versatility of the collection, which can transition from casual daytime looks to elevated evening styles.

Beyond Converse, Alex Consani has worked with several notable brands, solidifying their place as one of fashion’s most sought-after models. They have appeared in campaigns and runways for luxury labels, including Prada, Versace, Burberry and Balenciaga.

Consani was the first transgender model to walk the Victoria’s Secret fashion show and the first trans model to win Model of the Year at the Fashion Awards in 2024.

The full “Love Me, Love Me Not” Valentine’s Day collection is available now at Converse’s official website, select retailers and Converse stores worldwide.

Alex Consani’s Style Through the Years [PHOTOS]

Launch Gallery: Alex Consani's Style Through the Years [PHOTOS]

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