However, many other retailers are also offering up their own flash sales to keep shoppers on their toes. From tech and electronics to fashion and beauty, there are plenty of deals and savings to take advantage of.
Ahead, scroll through to find some of the best alternative Prime sales that you can shop in Canada from brands like Best Buy, Canadian Tire, Walmart and more.
With deals running through Oct. 12, Best Buy Canada's Anniversary Sale is not to be missed. Find huge savings on tech, including picks from brands like Apple, Sony, Bose and more.
Until Oct. 12, find deals of up to 70 per cent off sale and clearance items, plus an extra 25 per cent off. Find home decor, bedding, small appliances and seasonal decorations included in this can't miss sale.
Get (what's hopefully) the best sleep of your life and save 15 per cent off sitewide on sheets, duvets, loungewear and more.
Canadian Tire's Mega Fall Sale is on now, with deals that start under $25 on home and garden essentials. Find deals on decor, cookware, and tools and appliances from brands like iRobot, Dyson and more.
Coach Outlet's flash sale is your chance to save up to $50 on your next online order. Just use the code SAVE11 to save, but only until tonight.
Take an extra 60 per cent off sale styles for men, women and kids when you use the discount code SIXTY at checkout.
The Days of Doing Event is on now, with deals on everything you'll need to tackle your home improvement projects.
From Oct. 11-12, Plum members can save 25 per cent of of cozy fall essentials. Save on loungewear, books, candles, blankets, and more.
Lovehoney's Thanksgiving sale is still going strong, with 25 per cent off site-wide. Just use the discount code THANKS25 to save.
While not Prime Day-specific, Lululemon shoppers can always take advantage of the retailer's We Made Too Much section, which includes unbeatable prices on Lululemon's famous leggings, sports bras and more.
Nordstrom's sale and clearance section is filled with fall fashions for the entire family, with deals on clothes, shoes, accessories and even beauty.
Gear up for fall and winter activities with up to 50 per cent off on clothing, shoes and sports equipment at Sport Chek.
Walmart Canada's Clearance Sale is on now, with savings on everything from clothing and beauty to toys and the latest tech devices.
Ending tonight, shoppers can take advantage of Wayfair Canada's Days of Deals sale. Home furniture, decor, and appliances are up to 80 per cent off, making this the perfect time to redecorate.