For more Prime Day sales, deals and must-haves, check out our deals and sales live blog. For more top picks, shopping tips and everything else you need to know, check out all of our coverage here.
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That’s right - aside from shopping for new tech, electronics and everyday essentials like groceries, Amazon is the perfect place to score affordable, quality fashions for the entire family.
Amazon’s in-house clothing and apparel brands like Amazon Essentials, Core Products and GoodThreads, feature a wide range of wardrobe staples, including activewear and outerwear for men and women as well as looks for both kids and babies.
Remember: to take advantage of Prime Day 2020, you need to have a Prime membership. The $79 per year (or $8 monthly) membership gives you access to free shipping (including same day, one day and two day shipping) without order minimums as well as access to unlimited hours of streaming TV shows and movies on Prime Video.
Luckily, Amazon offers a generous 30 day trial period. If you’re not a frequent Amazon shopper, but still want to look for Prime Day deals, be sure to sign up, shop the sales and then cancel before your trial period ends!
Everyone knows when it comes to shopping on Amazon that the reviews matter - that’s why we’ve pulled some of our favourite items from in-house Amazon brands and some reviews to help make your Prime Day purchases (and savings) a little easier!
This water-resistant puffer jacket can be packed into an included small drawstring carrying case - perfect for fall outdoor adventures. Available in eight colours.
Promising review: “It warms up very quickly and keeps you warm unless you are in a biting wind. I wore it for a walk in drizzle for about 35 minutes and was still dry at the end. The jacket dried quickly too.”
SHOP IT: Amazon, $50 (originally $72)
This lightweight, classic crewneck sweater is made from 100% luxe Merino wool that’s soft to the touch. Available in 14 different colours, this wardrobe staple is a must for fall and winter and perfect for layering.
Promising review: “Fantastic sweater at an amazing price! Bought one to see what it was like and ended up buying several for my two adult sons. They are soft, light, comfortable, and well made. Perfect over a tee. Not too hot to wear indoors.”
SHOP IT: from $38 (originally from $46)
These high-waisted pair of leggings by Amazon’s Core Products brand are made from “buttery soft” fabric that’s lightweight and comfortable. Available in seven colours, from sizes XS to 3X.
Promising review: “Best leggings I've ever owned. Puts all my Lululemon & Gap ones to shame. Zero show through, totally squat proof. No pilling. If you're between sizes, size down.”
SHOP IT: from $42 (originally from $59)
This soft fleece sweatshirt is perfect with jeans for a polished, casual look. Available in 18 different colours.
Promising review: “I love it so much that I bought it in 3 different colours. It’s thinner than a regular sweatshirt which means it’s less bulky and hangs nicely.”
SHOP IT: from $16 (originally from $23)
Carter’s created the Simple Joys by Carter’s specifically for Amazon. Shop and save on sleep sets, onesies and more during Prime Day 2020.
Promising review: “Really nice fitting and soft fabric. My baby seems comfy in them, no skin rush after wearing them. Will buy again when his size changes.”
SHOP IT: from $19 (originally from $28)
Top any look with this chic open-faced cardigan with shawl collar. Available in five different colours.
Promising review: “I was able to get these on a amazon deal and I regret not buying it every colour. I’ve worn in the transition from summer to fall now as the weather changes with a tank and shorts and it looks adorable. Great purchase.”
SHOP IT: from $34 (originally from $48)
These classic, slim-fit khakis have just a hint of stretch to keep you comfortable all day long. Available in nine different colours.
Promising review: “The best fitted pants you'll ever own! Also, they're not kidding the cotton makes this so comfortable and soft for this type of pants. The moment you try it on, it feels like its be broken in, and right just for you, which very few articles of clothing ever achieve, especially pants. For the price, I don't know how they do it, and why other brands wont.”
SHOP IT: from $27 (originally from $40)
Goodthreads Women's Mid-Rise Skinny Jeans
These five pocket jeans are made from a cotton, lyocell blend so that your jeans enhance and flatter your natural shape. Available in 16 different colours and washes.
Promising review: “These are my new favourite jeans!... The fit is extremely flattering, but not so tight that I can't move or breathe. The height of the rise is just right for a little shirt tuck and belt, which is how I like to wear jeans.”
SHOP IT: from $46 (originally from $65)
This mid-weight fleece jacket is perfect for layering for all your cozy fall and winter looks. Available in 21 different colours.
Promising review: “This shirt has proved to be an amazing purchase. Each of the first few times I wore it I was complimented on it...This one is a perfect fit and now my favourite casual sweater for around the house or quick errands.”
SHOP IT: from $23 (Originally $28)
This lightweight, water-resistant jacket is the perfect transitional jacket for fall and spring. Available in four different colours.
Promising review: “I love this jacket! It's nice and warm, but doesn't add too much bulk to my look. I particularly appreciate the side paneling, which allows me to pile on as many layers as I want without fitting too tightly. Five stars all around.”
SHOP IT: from $48 (originally from $95)