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This year, the event was held in Canada and across the globe on July 11 and 12. According to an Amazon press release, Prime members purchased more than 375 million items during the two-day sale, making this year’s event "the biggest Prime Day event ever."
Given the success of Amazon Prime Day in Canada and globally, it makes sense that the retailer would want to replicate the shopping event with a second sale this year, like they did with 2022's Prime Early Access Sale.
Now that we know another October Prime Day sale is on the way in 2023, keep reading to find out when and how to shop the sale.
Is there a second Amazon Prime Day sale in 2023?
On Sept. 18, Amazon officially the dates and details around another Prime member-exclusive sale.
Prime Big Deal Days will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S. and the UK.
When will the second 2023 Amazon Prime Day take place?
According to the Amazon release, the Prime Big Deal Days sale will be held over the course of 48 hours, on Oct. 10 and 11.
Similar to last year's Prime Early Access Sale which took place on Oct. 11 and 12, the Big Deal Days sale will help kick off the holiday shopping season immediately following Canadian Thanksgiving.
How does Prime Day work?
New deals—from fashion and electronics to toys and home goods — go live throughout Prime Day, offering savings on thousands of must-have products.
If you’re not already a member, you can enrol in a 30-day free trial that gives you all of the benefits of a Prime membership without the full commitment.
What does a Prime membership include?
In addition to access to Prime Day sales and deals, a Prime membership has tons of additional year-round perks. It includes free two-day and same-day shipping, access to Prime Video original TV shows and movies, and free e-book and music downloads through Prime Music and Prime Reading. If you’re not already a member, you can enrol in a 30-day free trial that gives you all of the benefits of a Prime membership without the full commitment.
Currently Amazon Prime membership costs $99/year or $9.99/month for Canadian subscribers. Discounted rates are also available for students.
How can I find the best Amazon deals?
Beyond Prime Day, Amazon’s shopping pages are broken down into easy-to-shop sections that give you access to the best daily deals. Under the Deals Store tab, you’ll find each section filled with limited-time offers.
You can also sign up for notifications ahead of Prime Day, to ensure that you never miss a moment of the action.
Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even order it on their behalf.
Set a reminder: Prime members can say, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins