Amazon shoppers say this bargain 4K TV is 'faster and snappier' than the competition

man laying on chair watching soccer on amazon fire tv holding remote, amazon canada tv deal
Save 15 per cent on this 'simply amazing' 4K Fire TV from Amazon Canada (Photo via Getty)

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

While Amazon Canada's Deals Store is renowned for its can't-be-beat sales on fashion, home and grocery products, their deals on tech are particularly worth highlighting.

If you check the Deals Store regularly (as we do), you'll come to expect sales on headphones, Amazon devices, and laptops, and, if you're lucky, you might just find a deal on smart TVs.

For a limited time, shoppers can save 15 per cent on this 43-inch Amazon Fire TV lauded by reviewers as a powerful unit that "performs better" than TVs twice its price.

Amazon Fire TV 43" 4-Series 4K UHD smart TV

Amazon Fire TV 43 inch with apps on screen
Amazon Fire TV 43" 4-Series 4K UHD smart TV (Photo via Amazon)

$400 $470 at Amazon

The details

This smart TV comes equipped with built-in Fire TV, which gives you access to more than 500,000 movies and TV episodes and thousands of channels, apps, and Alexa skills. With the included Alexa remote, you can even use voice commands to launch apps, search for titles, play music, and more.

The 43-inch Fire TV features stunning 4K Ultra HD, HDR 10, and HLG to create a theatre-like visual experience from the comfort of your home.

What people are saying

Backed by a 4.5-star average rating and over 2,300 reviews, shoppers give the 43-inch Amazon Fire TV top marks for picture quality, smart features, and user interface.

"Right from the start," this is an "impressive unit," according to one user. The built-in Fire TV operating system is "simply amazing" and it has "even faster, snappier user interface responses" than previous models.

It's a TV "rich" in features and, overall, a real "winner," they say. If you are already an Amazon Prime member, "you really cannot go wrong" with one of these TVs.

Another reviewer says you "can't beat the price" of the Fire TV for the "quality you're getting."

The picture is "crisp and beautiful," they write. Adding, it "runs very smoothly" and was "super easy to set up."

It has a "beautiful" picture quality, echos a third shopper, who says it "performs better" than TVs that are "twice" the price.

Despite hundreds of rave reviews, some users say that while the screen is "crystal clear," they found the sound to be only "okay" and recommend "[investing] in a sound bar."

The verdict

If you're in the market for a new TV, this is a deal you won't want to miss — especially at its current sale price. Reviewers laud the 43-inch Amazon Fire device for its picture quality and overall value. However, some shoppers note the sound quality has room for improvement, something to keep in mind when placing your order.

The reviews quoted above reflect the most recent versions at the time of publication.

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram.