TikTok is obsessed with this 'miracle' cleaning paste, and so are Amazon shoppers

The Pink Stuff Miracle Paste has taken over cleaning TikTok (Images via TikTok: jemscleaning/ediobanian/cleaningwithhitzel)
The Pink Stuff Miracle Paste has taken over cleaningTikTok (Images via TikTok: jemscleaning/ediobanian/cleaningwithhitzel)

If you're an adult over the age of 25 there's a good chance you've dabbled in the realm of TikTok we like to call CleanTok. It's the practical side of the video app that includes helpful cleaning hacks, transformation videos and non-sponsored products reviews from people who find it extremely satisfying to keep a clean home.

One of TikTok's most popular viral finds is The Pink Stuff, an all-purpose "miracle" cleaning paste that helps remove tough stains and grime from almost anything and everything in your home. In fact, videos related to the popular cleaning product have received more than 624 million views on the social media app to date.

Ringing in at $25 for a three-pack on Amazon Canada, this viral cleaning hack may be worth adding to your collection.

Stardrops The Pink Stuff Miracle Paste (3 Pack)

Stardrops The Pink Stuff Miracle Paste (3 Pack). Image via Amazon.
Stardrops The Pink Stuff Miracle Paste (3 Pack). Image via Amazon.

$25 at Amazon

What is it?

The Pink Stuff Miracle Paste All Purpose Cleaner is just one product from a line of Pink Stuff cleaning products by Stardrops, a U.K.-based company. The Miracle Paste is made from a vegetable oil-based formula that includes ingredients like quartz, baking soda, sodium silicate and soap that help the paste cut through tough stains and grease.

People have been using the Miracle Paste on everything from cookware and sneakers to floors and shower tiles. The endless possibilities for cleaning involve simply mixing the paste together (it can separate over time) and apply a blob of paste onto whatever needs a thorough clean. People have used either a damp sponge or microfibre cloth to gentle distribute the product in a circular motion before letting sit for a few minutes before wiping or rinsing clean.

What people are saying

The Pink Stuff Miracle Paste has become an instant hit among Amazon shoppers, racking up a 4.4-star rating from hundreds of customer reviews.

One reviewer called it "a very effective cleaner" that worked well on a wade variety of surfaces, including an enamel bath, shower tiles, chrome fixtures, and even a microwave — leaving them all "sparkling."

Another reviewer wrote that after "30 seconds with this product," stains on their bathroom floor saw a huge improvement.

One shopper noted that while this cleaning paste "actually works really well," they warned that it is an "abrasive type cleaner" that can take "a good amount of time" to clean baked-on messes in dishes or stovetops.

Although the product does help remove tough stains, it does have a grittiness to it — which means it might not be the best product to use on glass cooktops as it could leave small scratches.


If you're looking for a way to tackle tough stains or bring your cookware back to life, the Pink Stuff Miracle Paste might be for you. It does take a little elbow grease but the results and reviews speak for themselves and have earned the product a cult-following.

The reviews quoted above reflect the most recent versions at the time of publication.

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