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When is Amazon Prime Day 2023 in Canada? Dates, details revealed — plus best early deals

The annual sale event is the ideal time to stock up on tech, household essentials and more.

Amazon just announced all the details for Prime Day 2023 in Canada.
Amazon just announced all the details for Prime Day 2023 in Canada.

Since it first launched in 2015, Amazon Prime Day has become one of the biggest shopping events of the year in Canada, the U.S. and abroad. It's the time to find the best deals on tech, home goods, appliances and more, and those with an Amazon Prime membership can take advantage of huge savings.

Quick Overview
  • Prime member deal: Amazon Fire TV 32" 2-Series 720p HD smart TV

    $190$270
    Save $80
  • JBL Tune 130NC - True Wireless Noise Cancelling Earbuds

    $70$130
    Save $60
  • COSORI Air Fryer 5Qt(4.7L)

    $120$150
    Save $30
  • AERLANG Massage Gun

    $34$79
    Save $45
  • Google Chromecast With Google TV (4K)

    $55$70
    Save $15
  • MAMNV Robot Vacuum and Mop Combo

    $209$699
    Save $490
  • Ring Indoor Cam (1st Gen)

    $120$160
    Save $40
  • Fitbit Sense 2 Advanced Health and Fitness Smartwatch

    $295$400
    Save $105
See 3 more

For those who have been anxiously awaiting news about this year's sale, Amazon Canada just revealed all the details about Prime Day — and you're going to want to take notes.

So what do we know about Prime Day 2023 in Canada? Keep reading to find out.

🇨🇦 When is Amazon Prime Day 2023 in Canada?

On Wednesday, Amazon announced that Prime Day 2023 will be run from July 11 at 12 a.m. PST (3 a.m. EST) to July 12 at 11:59 p.m. PST (2:59 a.m. EST). Shoppers will once again be able to save big on popular brands like Ninja, Vitamix and more — and early deals are already available to shop.

Shoppers can also get ahead of the game by setting up a wishlist and watching for your preferred deals. You can also download the Amazon App, so you’ll never miss out on your must-have items while you’re on the go. Just scroll through Upcoming sales tab, and tap Watch this deal to be notified when the item goes on sale.

🛒 What is Amazon Prime Day?

Prime Day is Amazon’s biggest and best global shopping event with deals offered exclusively for Amazon Prime members. The event lasts two days, with flash sales and limited-time savings to take advantage of.

This year, Amazon has introduced two new ways Prime members can score additional discounts: Invite-only deals will allow Prime members to sign up ahead of Prime Day to have the opportunity to shop the deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

And to celebrate the 10th anniversary of Prime launching in Canada, members will also be able to shop exclusive anniversary deals.

📦 Do I need a Prime membership to shop Prime Day?

Amazon requires a Prime membership to shop all the Prime-exclusive deals you can score on Prime Day. Currently Amazon Prime membership costs $99/year or $9.99/month for Canadian subscribers, and you can enrol in a 30-day free trial that gives you all of the benefits of a Prime membership without the full commitment. Discounted rates are also available for students.

💳 How to get the best Prime Day Deals

According to shopping and tech expert Winston Sih, planning ahead is one of the best ways to make the most of Prime Day savings. He recommends using the following strategies to get your online carts ready ahead of the sale:

  • Use Amazon's categories to your advantage: "If you're looking to refresh your your summer wardrobe or if you're looking for new accessories, you can flag those categories right within Amazon," says Sih. "When Prime Day comes around, you'll be able to see a lot of those deals at the biggest discounts at the top of the page."

  • Build your wish list in advance: " I often recommend that people put items in their wish list. Come Amazon Prime Day, go into your wish list and see what is on sale, and you can jump on those items," he suggests.

  • Subscribe and save for even more deals: In light of rising costs on just about everything, Sih agrees that "every dollar counts." He suggests using the Subscribe and Save option for everyday household items to save an additional 5 per cent on your orders.

  • Shop Lightning Deals: Amazon's timed deals only last for a few hours at a time, so Sih suggests keeping an eye on them as "they're often tailored to what you like and what you've been browsing."

In case you’re curious about what you can expect to find on sale, scroll through for some Amazon Canada deals you can already shop today.

Best early Amazon Prime Day deals to shop in Canada now

Olay Regenerist Retinol 24 + Peptide Night Face Moisturizer

$33 at Amazon

JBL Tune 130NC - True Wireless Noise Cancelling Earbuds

$70 at Amazon

Google Chromecast With Google TV (4K)

$55 at Amazon

Fitbit Sense 2 Advanced Health and Fitness Smartwatch

$295 at Amazon

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