Amazon shoppers say this is the 'most impressive drug store concealer' — it's on sale for just $10
Amazon shoppers are "sold" on this inexpensive anti-aging concealer.
Listen, we all get dark circles under our eyes — and there's absolutely nothing wrong with that. However, if they're something you're looking to hide, there's no harm in getting a little help from cosmetics.
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Maybelline Instant Age Rewind Eraser
From $10$17
Just like their name implies, concealers can help reduce the look of dark under-eye circles, blemishes as well as fine lines and wrinkles to help revitalize the overall look of your skin. While there are tons of concealers on the market, one top-rated find is Maybelline's Instant Age Rewind concealer and right now, it's on sale on Amazon Canada in certain shades.
It's the "most impressive drug store concealer available,” according to shoppers.
The details
According to reviewers, Maybelline's Instant Age Rewind concealer might be the answer to your under-eye prayers. This versatile product has long been a drugstore favourite in the concealer department, thanks to its de-puffing and camouflaging properties that help reduce the appearance of fine lines and wrinkles.
While the concealer is known for being one of the best to conceal under-eye darkness, it can also be used in lieu of foundation. Simply dab it over any troubled areas where there’s darkness, uneven texture or tone, and blemishes for natural-looking coverage.
The sponge applicator makes it easy to apply, finger-free. It comes in a broad range of skin tones, making it a flexible product for almost all complexions.
Why shoppers love it
🛍️ 208,000+ reviews
⭐ 4.3-star average rating
With more than 208,000 reviews — more than 144,000 of which are 5-star — there’s no question that this is a popular, well-loved product — even for those who typically reach for higher-end brands.
Maybelline's Age Rewind concealer has been called a "go-to" concealer by shoppers, even those who are used to buying high-end makeup brands.
"I am sold on this product," one shopper said of the drugstore find.
Maybelline Instant Age Rewind Eraser
From $10$17
An "absolute must-have in my makeup regimen," another said of the sheer, buildable concealer that's been touted by YouTubers like Tati Westbrook and Aysha Harun.
The reviewer commended it for covering their dark circles and discolouration with just a tiny amount of the product.
It's the "most impressive drug store concealer available,” another said, adding that just a little bit of product goes a long way in banishing skin imperfections and dark circles.
One shopper loved the product, but called the applicator “ridiculous," since it can't be cleaned. They recommended pulling off the provided applicator and using a brush or their finger to apply to the face, since it helps limits the spread of bacteria.
Another claimed that the concealer creases easily under their eyes, getting stuck in fine lines and ultimately accentuating them. An easy fix to prevent this from happening would be to set your under-eye with powder, like Maybelline's Fit Me Loose Finishing Powder.
The verdict
Although some shoppers weren’t impressed by the hard-to-clean applicator and the ultra-lightweight formula, the vast majority of reviewers loved the product and deemed it their go-to when it comes to affordable concealers.
Based on the 5-star reviews, it seems like the Maybelline Age Rewind Eraser Multi-Use Concealer would be best for those looking for the natural coverage of a lightweight formula, finished off with a light dusting of setting powder to reduce creasing.
And at its current sale price, what do you have to lose?
The reviews quoted above reflect the most recent versions at the time of publication.
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