Ancuta Sarca Positions the Past in the Future for SS24
Meeting between breeze and bold, Ancuta Sarca returned to London Fashion Week inspired by post-renaissance art and childhood memories of sketching flower doodles in Romania. You may know the designer for her upcyled creations working with the likes of Nike and SKIMS but the beauty behind the brand lays in a curiosity for reimagining everyday objects into the extraordinary.
The London-based designer thrives in contradiction. She tells us, "There is always contrast in my work, vintage and modern, old and new, past and future. Whether it's fabrics or techniques, it's always an element I use."
Dubbed "Florii", the Spring/Summer 2024 collection offers a range of new footwear silhouettes including heels, clogs and boots. This season, the standout is a new floral detailing on a pointed-toe sandal which arrives in chrome, white and black. As for the garments and accessories, airy, mesh layering is shown over upcyled T-shirts, skirts and dresses and a shoulder bag is offered in three colorways.
Though she first debuted at LFW in 2019, Sarca came to the SS24 season with some exciting firsts. In collaboration with FabriX and the British Fashion Council, she unveiled an exclusive exclusive AR look that is on display for fashion week goers to try, customize and buy. Additionally, the designer collaborated with eyewear brand A BETTER FEELING by placing the chrome petals of her new footwear collection on the rims of the lenses.
For more LFW happenings, allow Natasha Zinko to take you to camp for her SS24 show.
