Antonio Marras, Calzedonia Owner Reports 13.5% Sales Increase in 2024

MILAN — Oniverse, formerly Gruppo Calzedonia, on Wednesday reported a 13.5 percent increase in 2024 sales to 3.5 billion euros, compared with 3.1 billion euros last year.

Exports amounted to 2.2 billion euros.

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In December 2023, Gruppo Calzedonia took on the Oniverse moniker, reflecting the transformation of the Italian company from an innerwear and hosiery specialist to an international and diversified group that now spans from luxury fashion and the label Antonio Marras, to bridal, food and wine. In addition to Marras, it comprises the hosiery, innerwear and beachwear brands Calzedonia, Intimissimi, Intimissimi Uomo and Tezenis; cashmere specialist Falconeri; bridal label Atelier Emé; restaurant and wine store chain Signorvino and producer and distributor Oniwines, and premium yacht-maker Cantiere del Pardo, the producer of the Grand Soleil, Pardo and Van Dutch yachts.

The Signorvino units are part of the “Journey Across Flavours” project started by the brand in 2023 at the wine trade show Vinitaly to capture the stories and flavors of Italian viticulture, a manifesto to explore Italy’s gastronomic heritage.

Last year, Intimissimi unveiled its newest “second skin” Silky Intimates collection with a campaign fronted by the brand’s global ambassadorJennifer Lopez.

As of Dec. 31, there were a total of 5,732 stores across the brands, of which 3,798 are outside of Italy.

Last year the group, which is present in 59 countries, opened 88 stores, and it is focused on further expanding its retail network in Italy and abroad, eyeing Mexico, the U.S., Germany and France.

There are 41 Signorvino units, of which two are outside Italy. One is in Paris in Place Saint Michel, a few steps from the Notre-Dame Cathedral, the other is in Prague, Czech Republic, at the Westfield Chodov shopping center.

Oniwines brings together several wineries with the goal to enhance the Italian territory and traditions. Last year, Oniwines inaugurated the new wine estate “Podere Guardia Grande” in Alghero, Sardinia and acquired “Villa Bucci” in the Marche region. Ten new Signorvino doors are expected to open in 2025.

Investments last year amounted to more than 280 million euros, channeled into the group’s retail network, its integration with the online platform, logistics and technology.

NEW YORK, NEW YORK - APRIL 14: Jennifer Lopez hosts an Intimissimi store event for the launch of her silky intimates campaign at the Intimissimi flashship store in Midtown on April 14, 2024 in New York City. (Photo by Gotham/Getty Images)

With the financial support of Oniverse, Marras has been able to gradually expand his namesake brand’s retail network. A Rome boutique was the first to open in 2023 after the acquisition of the brand in 2022; until then it was distributed through the wholesale channel. The designer has been vocal about aiming at always including artistic and cultural events in the stores. Oniverse has also allowed Marras to restructure and expand his Alghero store in Sardinia, and open six other units in a year-and-a-half in the best streets in cities ranging from Turin and Florence to Venice and the luxury beach resort town Forte dei Marmi.

Oniverse once again took the top spot as the company with the highest potential to go public, according to the 2023 “Le Quotabili” study by Milan-based consultancy Pambianco Strategie di Impresa. In the report, chairman and founder Sandro Veronesi admitted that a listing is “an opportunity we have considered many times, but that we have always postponed to focus on other goals.”

The executive said the main objectives are now the generational handover, as his children increase their responsibilities within the company, and the evolution into a group of brands and companies, allowing each to be more autonomous.

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