An 'asymmetrical' butt? Why Lululemon pulled its new leggings off shelves
Lululemon's new leggings didn't stay on the shelves for long, but they did get shoppers' attention while they were available.
"For $98, I'm not super impressed with these," said TikToker @kathryn.mueller in a video she posted reviewing the new Breezethrough leggings, which were released July 9 and have since been pulled, according to reports from CNN and the Daily Mail.
The photo they used to advertise the pants online was not "super flattering," she said.
Reviewers said they liked the fabric the leggings are made of, which was designed for people who practice hot studio workouts like hot yoga, Pilates and Barre, a Lululemon spokesperson told USA TODAY in an email.
But, there were more negatives than positives. People complained about the waistband, butt seam and small sizing. Reviewers also said the leggings made their butts look long.
"The fabric is good, the design flaw is in the back seam and makes the butt look completely asymmetrical," said one person on X, formerly known as Twitter. "My girl tried them on and refused to come out of the stall to show me. It's that embarrassing."
However Lululemon is not discouraged by the negative reviews.
The company has paused sale for now, but said it plans to make the necessary adjustments and will take this as an opportunity to incorporate the feedback they received, a spokesperson said.
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Why were they removed?
The line of leggings was released on July 9 but was removed less than a month later after negative reviews tore apart the leggings, reports CNN and the Daily Mail.
The line of leggings also run small, said a "Lulu Addict" on Reddit's Lululemon forum in a post titled "Why I am returning the Breezethrough Leggings."
"When I first pulled these out of the package, I was shocked (at) how tiny they are," said the user, who posted a photo comparing the leggings to a pair of size 4 Aligns leggings also from Lululemon.
The seams that are meant to flatter one's behind also go high above the hips.
"I do think it's a little bit too exaggerated," said Mueller in her TikTok video. She goes on to say that the seams should've contoured along the hips instead.
Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can connect with her on LinkedIn or follow her on X, formerly Twitter, Instagram and TikTok: @juliamariegz
This article originally appeared on USA TODAY: Lululemon pulls leggings that butts look 'asymmetrical' or 'long'
